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Premium Research Feb 2026
... CSS leaders’ 2026 perennial priorities include improving customer support experiences, efficiency and growth. The best leaders are deploying new AI-enabled operating models focused on intelligent automation, enhanced knowledge management and redefined human agent roles for greater impact. Insights at ...

Analyst(s):   Suzanne White
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Research Mar 2026
... enabled contact center capabilities are rapidly evolving. This document provides insight on the influence of AI on contact center spend and GenAI customer support investment. Insights at a Glance Market Opportunity Key Trends Methodologies & Definitions Overview Forecast Data Summary Forecast Model Summary ...

Analyst(s):   Megan Fernandez   |   Drew Kraus
Premium Research May 2025
... organizations must anchor their marketing efforts in critical moments across the patient journey. Use this research to better understand how patients currently think and feel, and how to best facilitate meaningful journeys. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Chris Beland
Research Aug 2025
... Research Already a Gartner client? The crisis management journey is the one constant in every kind of disruption. Security and risk management leaders can minimize the impact of disruptive events by building the capability to navigate this journey as effectively as possible. Overview Strategic Planning ...

Analyst(s):   David Gregory
... deliver value Redesign customer service and support by eliminating low-value interactions, shifting routine inquiries to self-service channels and reorganizing your structure to maximize value delivery. Build a customer journey management discipline Establish a scalable journey management discipline within ...
Research Mar 2026
... a Gartner client? Leaders often feel pressured to begin AI with self-service modernization despite risks such as limited data readiness, uncertain customer adoption and unexpected added costs. Instead, they should build a strong foundation by prioritizing early AI use cases that deliver clear value and ...

Analyst(s):   Jason Bridge
Premium Research Mar 2026
... Generative AI offers profound growth opportunities in many common content marketing and customer experience activities, but internal and external barriers impede full implementation. To facilitate successful pilots and adoption, AI leaders must align the most proven use cases to an enterprise AI strategy ...

Analyst(s):   Nicole Greene   |   Andrew Frank
Research May 2026
... Insights Already a Gartner client? By adopting persona mapping, R&D leaders can improve insights from their voice of the customer efforts. Better insights are critical to deliver higher customer satisfaction, sustained competitive advantage, and better business outcomes. Insights at a Glance Impact Actions ...

Analyst(s):   Charlotte Boliver   |   Trevour Kelleher
Research May 2026
... Access Insights Already a Gartner client? Rising costs and economic disruption are exposing the limits of reactive customer service. While AI can detect early signs of customer risk, many organizations fail to act. This research shows how leaders can operationalize proactive engagement to reduce demand ...

Analyst(s):   Matt Allen
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