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Premium Research Jun 2026
... Gartner First Takes Fresh insights on emerging trends Service and IT leaders receive improved orchestration and data and new AI pricing from Salesforce’s acquisition of Fin, but also face new questions on whether Fin will stand alone or bundle with other Salesforce offerings. The deal illustrates the ...

Analyst(s):   Manoj Bhatia   |   Brett Overbey
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Premium Research Oct 2025
... Since taking the world by storm in 2023, generative AI has increasingly been used in organizations to improve efficiency and productivity. This journey guide helps technical professionals navigate published Gartner research to plan, assess, design, select and operate GenAI solutions. Analysis Research ...

Analyst(s):   Peter Hyde   |   Matt Brasier   |   Homan Farahmand   |   Soyeb Barot   |   Kevin Schmidt   |   Larry Cannell   |   Dennis Xu   |   Sumit Agarwal   |   Simon Richard
Premium Research May 2025
... touchpoints with which marketers target them, and they are penalizing brands for overcommunicating. CMOs can improve acquisition by creating better journey maps for high-priority segments and connecting these to orchestration. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Alan Lopez
Premium Research Sep 2026
... Amazon’s block of Meta’s Muse AI signals a broader battle to govern AI agents and command customer experience. To protect first-party customer data and ad spending, CMOs must treat AI agents as a distinct customer class governed by transparent, opt-in frameworks. Strategic Planning Assumption Analysis ...

Analyst(s):   Lizzy Foo Kune   |   Jason Daigler   |   Mark O'Neill   |   Manoj Bhatia
Premium Research Jul 2025
... Transformation is a journey and AI has extended the transformation goal to autonomous business. The edge is where the most opportunity lies to achieve this goal. Heads of I&O can use this infographic to pursue the seven phases of transformation at the edge, from digitalization to agentic AI. Overview ...

Analyst(s):   Thomas Bittman
Research Sep 2026
... intercompany exchanges toward autonomous processing of agentic machine customer generated orders, CSCOs must redesign the customer supply chain manager role. This guide offers a five-step process to redesign CSCM roles as strategic customer and ecosystem value orchestrators. Insights at a Glance Strategic ...

Analyst(s):   Simon Bailey
Premium Research Jun 2025
... adaptability and behavioral change. This research distills key insights from the 2025 Data and Analytics Summit Keynote to help you thrive on your AI journey. Strategic Planning Assumptions Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Jorg Heizenberg
Premium Research Oct 2025
... features inputs from 27 Gartner Research Board for Global CIOs and Technology and Infrastructure Research Board members regarding their cloud migration journeys for applications and databases, highlighting IT services distribution across infrastructure types, migration strategies, cloud provider selection ...

Analyst(s):   Consult the Board Research Team
Premium Research May 2025
... Having a business-aligned, risk-based cybersecurity strategy is a core component of a defensible cybersecurity program. This guide provides cybersecurity leaders with essential resources and templates for creating a foundational cybersecurity strategy. Strategic Planning Assumptions Analysis Research H ...

Analyst(s):   Mark Silver   |   Lorna Trayan   |   Lisa Neubauer   |   Will Candrick   |   Alex Michaels
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