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... to deal with both predictable and exploratory work. Two years later, the 2016 CIO survey found that almost 40 percent of CIOs are on the bimodal journey, with the majority of the remainder planning to follow in the next three years. The evidence is that building a mature bimodal platform results in ...
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... risk and trust assessment (CARTA) is a strategy for dealing with the ambiguity of digital business trust assessments. “Even though it’s a multiyear journey, the idea behind CARTA is a strategic approach to security that balances security friction with transaction risk. A key component to CARTA is to continuously ...
Conference Highlight December 08 2022
... at Gartner, challenged the ways in which automation is viewed and offered practical guidance on how I&O can guide their organization’s automation journey to business value. Key Takeaways “The continued adoption of application delivery will have to be matched by an increase in both the automation of the ...
Announcement September 04 2024
... will be 50% more likely to deliver positive outcomes than those formed by IT alone. DEX strategies use experience best practices, such as personas, journey mapping and voice of the employee, to boost digital dexterity, attract and retain valuable talent, and help employees deliver against business outcomes ...
Conference Highlight September 15 2026
... commerce will be organizations that make their products, services and processes readable, accessible and actionable for AI agents, not just human customers.” “Agentic commerce is much more than a consumer phenomenon. It has the potential to transform how businesses sell, buy, negotiate, fulfill and manage ...
Conference Highlight June 08 2026
... explained how CMOs can use AI to drive real revenue growth. Key Takeaways “AI is no longer a marketing experiment. It is now a defining force shaping customer engagement, team performance and the role of the CMO.” “Like any other big initiative, learning AI and turning it into a competitive advantage takes ...
Blog Post March 21 2025
... with DEI embedded in their culture have adapted their narratives to focus on business outcomes (such as, “we want a workforce that looks like our customers”) and have shifted messaging to focus on inclusion and belonging. We are not hearing about any reduction in spending on “diverse” suppliers. More ...
Announcement March 25 2026
... Falling Token Costs will not Democratize Frontier Intelligence However, falling GenAI provider token costs will not be fully passed on to enterprise customers. Moreover, frontier intelligence will demand significantly more tokens than current mainstream applications. Agentic models, for example, require ...
Announcement April 13 2026
... Gartner analysts address the biggest opportunities, challenges and priorities marketers face today, including CMO leadership, marketing strategy and customer engagement. Follow news and updates coming out of the conference on the Gartner Newsroom and on X and LinkedIn using #GartnerMKTG. About Gartner for ...
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