... Access Insights Already a Gartner client? CMOs require actionable customer insights to drive organizational growth, but traditional VoC data-like surveys lack the depth needed. By mining indirect VoC sources — such as chat, email, and transcripts — with LLMs, CMOs can uncover insights that fuel competitive ...
Analyst(s): Chad Storlie
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... should join this webinar to learn how unified, platform-native solutions are transforming customer data management. This session explores how Databricks’ CustomerLake redefines the coexistence between customer data platforms and lakehouse architectures. The dissipation of standalone CDPs would eliminate ...
Analyst(s): Lizzy Foo Kune | Benjamin Bloom | Audrey Brosnan
... Research Already a Gartner client? AI can improve the collection and use of voice of the customer today. CMOs who direct teams to use readily available AI tools within VoC platforms can rapidly improve customer understanding by enhancing survey design, data quality, analysis, insight distribution, and ...
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... Access Insights Already a Gartner client? Mounting SaaS arbitrage fears are forcing providers to reevaluate how to compete in the AI era. This research describes why software providers must lean toward cannibalization and commoditization through product repackaging, repricing, and rearchitecting to th ...