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Research Feb 2026
... Access Insights Already a Gartner client? Most data and analytics teams have difficulty eliciting business partners’ most critical D&A needs. To address this issue, D&A leaders need to adapt to their business partners’ engagement style, using creative techniques to get past engagement barriers and elicit ...

Analyst(s):   Sally Parker   |   Nate Novosel
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Research Nov 2025
... management teams often start afresh with vetting vendors and solutions at renewal or for new contracts. To optimize ongoing IT acquisition efforts and ensure data availability, they must drive effective documentation throughout all IT acquisition life cycles. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   IT Sourcing Procurement and Vendor Management Research Team
Premium Research Jan 2026
... Gartner First Takes Fresh insights on emerging trends Space-based data centers promise unlimited power, cooling, and scalability, but face significant constraints in launch costs, latency, maintenance, and overall economics. Infrastructure and operations leaders should ignore the hype as these centers ...

Analyst(s):   Mark Jaggers   |   Henrique Cecci   |   Mohini Dukes
Research Jan 2026
... leaders illustrate practices for business-led, adaptive governance. D&A leaders must shift to rights-based governance, adopt hybrid models, and prioritize data quality transparency to empower users, drive accountability, and improve business outcomes. Overview Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Dalia Naguib   |   Alexandria Roberts   |   Nate Novosel   |   Cameron Roche
Research Feb 2026
... Access Insights Already a Gartner client? Answer engines now decipher video as searchable data, transforming how tech buyers find solutions. Demand generation leaders must shift from a views mindset to a findability-focused search strategy using technical SEO and generative video for visibility and brand ...

Analyst(s):   Isoke Mitchell
Research January 28 2026
... Practical Data and Analytics Strategy and Operating Model for Midsize Enterprises How to derive more measurable business value from D&A strategy and operating model (DASOM). 80% of midsize enterprises seeking to scale digital business will have failed because they do not take a modern approach to data and ...
Premium Research Jun 2026
... Low Earth orbit satellites offer new opportunities for banks, yet many CIOs lack familiarity with this technology. This research analyzes approaches for banks to adopt LEO satellite technology, either through direct investment in infrastructure or by procuring customized services. Insights at a Glanc ...

Analyst(s):   Mary Yan   |   Ali Merji
Premium Research Jul 2026
... D&A leaders must help their enterprises navigate emerging geopolitical disruptions by establishing strategic depth. Strategic depth for D&A requires defining how minimum viable business operations depend on D&A, analyzing the practicality and cost benefit of available response options to sovereignty ...

Analyst(s):   Lydia Clougherty Jones   |   Andrew White   |   Antonia Roesler   |   Michael Gabbard
Premium Research Jul 2025
... CMOs can enhance marketing dashboard design by focusing on relevant metrics and stakeholder needs to improve data-driven decisions and demonstrate marketing value effectively. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Joseph Enever
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