... operational excellence. In their pursuit of data driven excellence, Gartner proved to be a valuable partner; offering well-established expertise in data management and technology research. Mission Critical Priority İşbank’s foremost priority was to navigate the data-driven landscape which presented them with ...
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... Marketing mix modeling is a key tool to optimize resource allocation and improve overall return on marketing. Utilizing recommendations requires trust from marketing operations leaders, their teams and their executive peers. CMOs can use this guidance to build trust and sell MMM to different parts o ...
... CMOs and their teams must be able to confidently assess and prove whether investments to improve marketing performance are working. Implement an internal benchmarking practice to drive accountability across teams and provide deeper context to enable more credible performance measurement and reportin ...
... Access Research Already a Gartner client? Ad targeting is essential to maximizing large and discretionary media budgets, but CMOs struggle with poorly targeted campaigns. Develop a targeting strategy and tactics that align with channel and customer spend priorities, and test and learn to continuously ...
... CMOs often make several mistakes in how they approach, delegate and oversee MMM provider selection. To avoid these mistakes, use our recommended approach to increase your ability to prove marketing’s value, gain C-suite influence and defend intangible investments like brand and sponsorships. More Det ...
... CMOs struggle to demonstrate marketing’s impact to their peers, looking for one-size-fits-all metrics that ultimately fail to persuade the C-suite. Learn how to earn trust and persuade marketing skeptics using Gartner’s “Critics Collab” approach. Overview Introduction Analysis Gartner Recommended Readin ...
... Know your customer! Data and analytics leaders can use this regularly updated library to understand how their business partners think about data and analytics. This third-quarter 2020 update includes over 100 new pieces of content! Overview Recommended by the Authors Gartner Insights Abstract ...
Analyst(s): Chief Data and Analytics Officer Research Team
... SQL databases combine the data consistency of centralized transactional RDBMSs with the distributed data capabilities of NoSQL databases in one platform. This research helps data architects understand the benefits and cautions of distributed SQL databases for transactional data management workloads. Overview ...
... A data catalog helps organizations maximize data value by providing clear documentation and context on how data is created, maintained and used. This guide supports data architects in the crucial first phase — needs assessment and stakeholder engagement — offering steps to define objectives, map use ...