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Research Apr 2026
... Access Insights Already a Gartner client? Adopters relying on passive governance for AI agents risk massive operational chaos and legal liability when unsupported zombie systems inevitably go rogue. Product leaders should focus on preemptive governance and security to help identify and safely decommis ...

Analyst(s):   Bill Ray   |   Alfredo Ramirez IV
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Premium Research Apr 2026
... Backup and recovery for IaaS and PaaS cannot be an afterthought. It must be deliberately architected. This research equips infrastructure platform engineers with practical guidance to design, evaluate, and strengthen backup for both single-cloud and multicloud public cloud environments. Overview Probl ...

Analyst(s):   Fintan Quinn
Premium Research Feb 2026
... The terms centralized, decentralized, federated and franchised are all used to describe patterns for how D&A teams and roles are configured. There is confusion about what they mean, how they relate, and when to apply which approach. D&A leaders can use this guidance to better understand the terminol ...

Analyst(s):   Dalia Naguib   |   Alan D. Duncan   |   Jorg Heizenberg   |   Cameron Roche
... organization can tackle them. Marketing and selling to machines will be very different. In a machine-customer world, marketing and selling will be data-science-oriented. You can’t take machines to dinner, and they won’t fall for your advertising, but they might help grow your market share. Here’s how: Sales ...
Research Mar 2026
... Unsanctioned use of AI is occurring at scale, driven by use of GenAI tools to meet business goals faster than governance can respond. CISOs must evolve data security governance into an Agile, Adaptive, and AI‑Ready (3A) model to maintain visibility, reduce risk, and enable responsible innovation. Insights ...

Analyst(s):   Craig Porter   |   Meghan Hollis   |   Joerg Fritsch
Premium Research May 2025
... Today’s challenging macroeconomic environment means CMOs will face increasing pressure from CFOs to provide data-driven evidence of the commercial impact of brand investments. Select a measurement approach based on just a few factors to show the true commercial impact of brand investments. Overview ...

Analyst(s):   Rachel Smith   |   Matt Wakeman
Research July 17 2024
... existing analytics dashboards from their legacy analytics and BI platforms to new platforms. This research highlights the key insights around Migration of data from legacy dashboards to new platforms. How can we audit and migrate our legacy analytics dashboards to a new platform? Audit and triage the value- ...
Premium Research Sep 2024
... Life sciences manufacturer CSCOs are exploring options as they build out risk management capabilities and start implementing initiatives to strengthen risk management. CSCOs can use this research to understand focus areas that their peers are prioritizing as part of their risk management strategies. ...

Analyst(s):   Salil Joshi   |   Eric O'Daffer
Premium Research Nov 2025
... DLP solutions are indispensable for maintaining security and compliance, making them a top priority for organizations handling sensitive information. This note guides cybersecurity leaders to learn from the implementation experiences of their peers shared on Gartner Peer Insights. Overview Peer Lesson ...

Analyst(s):   Peer Community Contributor
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