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Premium Research Aug 2025
... transformation slows down when digital drag from unreliable data disrupts progress and adds risk. This research demonstrates how CSCOs can de-risk transformation projects by implementing strong data governance, with a specific focus on master data as a foundational element. Overview Introduction Analysis ...

Analyst(s):   Vas Plessas
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Research Jun 2025
... Already a Gartner client? Integrated and domain-specific synthetic data solutions are emerging as unique opportunities for monetization beyond stand-alone tools. Product leaders should prioritize developing solutions that combine synthetic data generation with value-added offerings to differentiate and drive ...

Analyst(s):   Nick Ingelbrecht   |   Ben Lee   |   Kiumarse Zamanian   |   Tuong Nguyen   |   Vibha Chitkara
Research Oct 2025
... a Gartner client? This interactive data story offers a quick and easy way to explore key data from the 2025 Gartner CMO Spend Survey. In just a few clicks, CMOs can access bespoke budget benchmarks from Gartner’s must-have marketing survey. Dive deeper into the data with new multichannel analysis. When ...

Analyst(s):   Justine Szafran   |   Rachel Perry   |   Ewan McIntyre
Premium Research Oct 2025
... uncertainty. Gartner’s latest research reveals that strengthening data storytelling is a vital capability for establishing stakeholder support while also building organizational resilience. Overview Data Insights Gartner Recommended Reading Note 1: Data Storytelling Note 2: Organizational Resilience Note 3: Three-Act ...

Analyst(s):   Akash Krishnan   |   Kalpana Tokas   |   Aura Popa   |   Alan D. Duncan
Research Jun 2025
... client? Spending on data management software with embedded generative AI capabilities will grow from $2 billion in 2025 to $13 billion by 2028. Vendors able to meet demands around GenAI-ready data and GenAI-driven self-service will grow their market share. Overview Forecast Data Summary Forecast Model ...

Analyst(s):   Sharat Menon   |   Arunasree Cheparthi
Research Jun 2017
... Access Insights Already a Gartner client? The CDO champions data and analytics value creation and governance as a strategic discipline, and builds the critical foundations of a data-driven enterprise. Data and analytics leaders and CIOs can use this job description to guide executives in the appointment ...

Analyst(s):   Joe Bugajski   |   Valerie Logan   |   Mike Rollings   |   Mario Faria
Research Jun 2019
... Access Insights Already a Gartner client? The CDO champions data and analytics value creation and governance as a strategic discipline, and builds the critical foundations of a data-driven enterprise. Data and analytics leaders and CIOs can use this job description to guide executives in the recruitment ...

Analyst(s):   Valerie Logan   |   Mike Rollings   |   Joe Bugajski
Premium Research Jun 2025
... The need to replace outdated systems and adopt AI is impacting how finance leaders discover, evaluate and select software. Product leaders targeting finance buyers can use these insights detailing business drivers, differentiators and decision influencers to sharpen their go-to-market activities. Ove ...

Analyst(s):   Garrett Astler
Premium Research Sep 2025
... In the age of AI, CDAOs are vital to successful organizational transformations. They must lead distributed efforts and highlight the D&A value. Insights from interviews with 150+ CDAOs illustrate how the most successful D&A executives are highly proactive in enabling organizational change management ...

Analyst(s):   Cameron Roche   |   Claire Song
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