... CMOs struggle to demonstrate marketing’s impact to their peers, especially with the one-size-fits-all headline metrics. Instead, they should focus on stakeholders individually by profiling them, identifying their perceptions of marketing and relationships with each other, and using appropriate metho ...
Analyst(s): Matt Wakeman
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... B2B CMOs often struggle with targeting their B2B retention strategy toward customers with the highest value and potential. This research can help marketing operations leaders develop a consistent way to define the value and importance of their customers and drive retention activities. Overview Introdu ...
... Overlooking how predictive analytics and modeling benefit marketing leads to missed opportunities. CMOs seeking to advance their marketing analytics maturity can use this research to minimize risk, ensure model viability and maximize return on their investment to impact marketing objectives. Overview ...
... Marketing operations leaders struggle to find accurate ways to prove marketing’s value, leaving shrinking budgets vulnerable. This research shows how incrementality measurement quantifies marketing’s contributions to outcomes, enabling CMOs to demonstrate value and protect marketing budgets. Overview ...
... that CDOs who effectively employ change management and communication techniques wield more influence and impact with their data and analytics strategies than those who do not. All data and analytics leaders can emulate their high-performing peers. Overview Strategic Planning Assumption(s) Introduction Analysis ...
... To avoid firefighting incidents and staff burnout, data and analytics leaders must redefine their data management operations. They need DataOps to streamline data delivery, platform engineering to manage data infrastructure and FinOps to optimize the use of cloud resources. Overview Strategic Planning ...
Analyst(s): Keith Mann | Adam Ronthal | Ramke Ramakrishnan | Robert Thanaraj
... A digital business is a data-driven business with an imperative to exploit information assets, especially during business disruption. Data and analytics leaders, including chief data officers, must become business leaders who are focused on measurable outcomes and maximizing business value. Overview ...
... Access Insights Already a Gartner client? Leading managed services providers deliver top hybrid infrastructure performances. Sourcing, procurement and vendor management leaders should compare their current performances against top-performing outsourcers to identify and target cost and service improvem ...
Analyst(s): Claudio Da Rold | Mark Ray | Alexandra Chavez