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Research Jan 2021
... Enterprises using low-quality data for process mining results in erroneous analysis and jeopardizes the overall output. EA and technology innovation leaders must manage the data quality issues to ensure data output integrity and improve decision making for process improvement and automation efforts. ...

Analyst(s):   Tushar Srivastava
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Research Apr 2021
... Digital business transformation is disruptive, bringing with it both significant opportunities and risks. If data and analytics leaders and CDOs are to be successful, they must encourage a culture in which their teams understand and engage with risk, rather than try to avoid it. Overview Strategic Planning ...

Analyst(s):   Malcolm Murray   |   Saul Judah
Premium Research Mar 2024
... years, CMOs have led the charge in managing customer data, relying heavily on customer data platforms. Despite greater consensus on capabilities, CDP tech is increasingly turbulent. CMOs need to act strategically in order to lead on customer data — and Gartner’s new Magic Quadrant can help. Overview ...

Analyst(s):   Dorian Cundick   |   Lizzy Foo Kune
Research Jul 2024
... Already a Gartner client? Synthetic data serves as a privacy-friendly supplement to real data for testing and training machine learning models, contributing to the acceleration of AI and generative AI adoption. Digital leaders should use this research to explore synthetic data, leveraging its advantages to ...

Analyst(s):   Daniel Sun   |   Gunjita Mundeja   |   Alys Woodward
Premium Research Nov 2024
... Procurement can’t keep pace with data quality problems as new challenges arise and evolve over time. CPOs can learn how Schneider Electric uses a data quality index to design and manage its metric-driven, continuous data quality improvement program for procurement. Case Overview Problem Critical Components ...

Analyst(s):   Ryan Tandler   |   Bailey Herring   |   Nivedita Bose
Premium Research Jun 2024
... This interactive data story offers a quick and easy way to explore key benchmark data from Gartner’s 2024 CMO Spend Survey. In just a few clicks, CMOs can cut the data to obtain the budget and spending benchmarks that are the best fit for their enterprise. Overview What It Is Directions for Use Gartner ...

Analyst(s):   Ewan McIntyre
Research Apr 2024
... research to help evaluate the feasibility of using synthetic data to boost software quality and accelerate delivery. Overview Introduction Analysis Gartner Recommended Reading Note 1: Definition of Synthetic Data Note 2: The Synthetic Data Market and Sample Vendors Gartner Research ...

Analyst(s):   Ross Power   |   Alys Woodward   |   Tigran Egiazarov   |   Haritha Khandabattu
Research Oct 2025
... Access Research Already a Gartner client? Heads of I&O face uncertainty as U.S. federal policy changes impact data center and cloud infrastructure. The resulting shifts in costs, supply chains and regulatory requirements necessitate advance planning, evolving operational strategies and enhanced risk ...

Analyst(s):   Henrique Cecci
Premium Research Mar 2024
... not capture, reuse or link these metadata assets for the purpose of increasing business value. Data and analytics leaders responsible for data management should effectively use metadata to better connect data to business outcomes. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Thornton Craig
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