... Many CMOs maintain outdated beliefs that marketing mix modeling is slow, expensive for what it covers, and confusing. In 2025, CMOs need to understand five aspects of MMM to make effective decisions for their marketing functions. Gartner Research ...
Analyst(s): Matt Wakeman | David Walters
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Business-to-consumer CMOs looking to prove and improve the value of marketing struggle to identify the right approach. Use Gartner’s crawl, walk, run framework to effectively apply complementary marketing attribution and testing methods for your B2C direct sales business. Overview Introduction Analysis ...
... CISO for Digital Business The Chief Information Security Officer (CISO) enables digital business by driving critical initiatives that secure and protect the enterprise Develop and implement a robust and defensible cybersecurity program By 2027, 75% of employees will acquire, modify or create technolog ...
... This request for proposal template gives data and analytics leaders a starting point to define requirements and evaluate vendors when selecting a cloud database management system. Gartner Research ...
... Edge AI revolutionizes operations with on-site processing, reducing delays and enhancing privacy. By keeping data closer to where it is generated, enterprises gain greater control over data governance and sovereignty. CIOs who delay adoption risk losing competitive advantage. Gartner Recommended Reading ...
... High-tech CIOs continue to contribute toward their company’s growth and digital agenda. Success requires recognizing that these CIOs face more business-oriented challenges than their CIO peers and need to act and build their organizations to meet those challenges. Conclusion Further Reading Gartner Res ...
... Access Research Already a Gartner client? Just stopping by? FP&A leaders have overseen significant investments in AI and advanced analytics to gain a competitive decision-making edge. To sustain this edge, leaders must now focus on expanding enterprisewide D&A governance strategy and creating decision- ...
... Generating revenue is the top-ranked critical outcome from digital technology investments among CSP CIOs. But with rising demands on IT budgets and high expectations for AI, successful communication of your digital strategy and shared IT-business ownership will be important to success. Gartner Resear ...
... Insurance CIOs’ most critical outcome from digital investments in 2024 is to excel in customer experience. With rising demands on IT budgets and high expectations for AI, shared IT-business ownership will be important to success. Use this report to inform and communicate about your digital strategy. ...