... Access Insights Already a Gartner client? This report lists Gartner’s regularly updated forecasts and market shares and their month of publication. In addition, it includes information about the geographical coverage of each document and a list of the latest changes to market coverage. Table of Content ...
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... Edge AI revolutionizes operations with on-site processing, reducing delays and enhancing privacy. By keeping data closer to where it is generated, enterprises gain greater control over data governance and sovereignty. CIOs who delay adoption risk losing competitive advantage. Gartner Recommended Reading ...
... Access Research Already a Gartner client? CMOs who fail to prioritize metrics for dashboards risk causing information overload and presenting irrelevant information, leading to diminishing dashboard engagement and stakeholder confidence in marketing. CMOs can use Gartner’s compendium of marketing metr ...
... CMOs rely on MMM to holistically quantify and improve marketing investments. This research will help CMOs understand where MMM fits in the multichannel measurement landscape and the key areas to consider, including scope of measurement, service delivery model, user interface and platform automation. ...
... Digital marketing leaders struggle to bring greater precision to marketing efforts. Digital marketing leaders can effectively balance findability, relatability and profitability for key customer cohorts by deploying actionable segments. Overview Introduction Analysis Gartner Recommended Reading Note 1: H ...
... Many CMOs maintain outdated beliefs that marketing mix modeling is slow, expensive for what it covers, and confusing. In 2025, CMOs need to understand five aspects of MMM to make effective decisions for their marketing functions. Gartner Research ...
... Business-to-consumer CMOs looking to prove and improve the value of marketing struggle to identify the right approach. Use Gartner’s crawl, walk, run framework to effectively apply complementary marketing attribution and testing methods for your B2C direct sales business. Overview Introduction Analysis ...
... CISO for Digital Business The Chief Information Security Officer (CISO) enables digital business by driving critical initiatives that secure and protect the enterprise Develop and implement a robust and defensible cybersecurity program By 2027, 75% of employees will acquire, modify or create technolog ...