... Enterprises that don’t have a metadata-driven approach to modernization could end up spending as much as 40% more on data management. This research will help D&A leaders to make the most of their data ecosystems through low-code/no-code solutions, artificial intelligence and machine learning. Overview Strategic ...
Analyst(s): Guido De Simoni | Mark Beyer
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... outbound sales plays. Hertz automated their process by integrating intent data with its installed CRM, HubSpot. “We started working with Gartner Digital Markets’ intent data because we could easily funnel it into HubSpot. The data needs to go into HubSpot because that’s our main hub and we use it to rank ...
... Research Already a Gartner client? Infrastructure and operations leaders need to devise sustainable, secure, scalable, agile, intelligent and resilient data center infrastructure at acceptable cost. This Hype Cycle focuses on innovations that could help them do this and, as a result, also enhance business ...
... Priorities and Scope of Your CDO Role Forge a Partnership With Your CIO Build a Data-Driven Enterprise, Not a Department Prioritize Cultural Change and Foster a Data-Driven Orientation Focus Your Organization on Treating Information as a Business Asset Expand Your Information Monetization Options Measure ...
Analyst(s): Valerie Logan | Alan D. Duncan | Mike Rollings
... Already a Gartner client? To deliver real business outcomes from data-driven programs, an effective data and analytics organization is required. Data and analytics leaders can use this research to understand the main design challenges of the data and analytics organizational model and how to overcome them. ...
... Digital marketing leaders often struggle to identify the right metrics to assess their multichannel marketing campaigns. To determine campaign effectiveness, measure three different categories of audience response: action, engagement and perception. Overview Introduction Analysis Gartner Recommended Rea ...
... The CMO Value Playbook 5 strategies to boost influence and prove marketing's value Only 52% of CMOs and senior marketing leaders can prove marketing's value and receive credit for its contribution to business outcomes. Discover how you can join the ranks of successful marketing leaders with our CMO Va ...
... Data and analytics leaders should use this Tool and the corresponding Market Guide to explore metadata management solutions, build a shortlist of vendors, and design RFPs. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...
... Reaching the pinnacle of marketing maturity requires a foundation in data and analytics. CMOs should assess their marketing analytics maturity, reveal opportunities for transformation and growth and map a path to the ideal level of analytics maturity for their organization. Overview Introduction Analysis ...
Analyst(s): Joseph Enever | Rachel Smith | Matt Wakeman