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Research Aug 2026
... Gartner client? Many supply chain AI failures originate in sourcing decisions. Organizations often procure AI before validating data readiness, accountability and supporting data services. Heads of IT procurement can improve AI value realization through readiness-based sourcing, investment sequencing and ...

Analyst(s):   Mark Whitehouse   |   Vas Plessas   |   Katarzyna Fonteyn
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Premium Research Sep 2026
... insights on emerging trends CISOs must leverage the recent Australian Medicare data breach by AI agents to highlight the risk of similar incidents to their leadership, and prioritize paying down technical debt. This data breach shows the vulnerability of legacy infrastructure to AI agents attempting ...

Analyst(s):   Craig Lawson   |   John Watts   |   Rob McMillan   |   Dean Lacheca   |   Richard Addiscott
Premium Research Sep 2026
... Google’s $10 million bid for Spirit Airlines data proves operational history is a high-value AI asset. D&A leaders must transition from viewing data as a legacy liability to proactively appraising and governing this “AI-trainable organizational memory” as a core capital resource for future intelligence ...

Analyst(s):   Soyeb Barot   |   Deepak Seth   |   Antonia Roesler   |   Daryl Plummer   |   Rita Sallam
Research Aug 2026
... Access Insights Already a Gartner client? Data and analytics leaders are adopting metadata management solutions as a strategic foundation for AI, governance, and modern data architectures. The market is shifting from passive catalogs to active metadata platforms that automate discovery, governance, orchestration ...

Analyst(s):   Melody Chien   |   Mark Beyer   |   Roxane Edjlali
Research Oct 2026
... enterprise agentic capabilities without compromising the customer’s proprietary data, context or process IP. Clean-room learning defines the client boundary, clarifies federated and nonfederated patterns, and determines what sensitive data can be retained, accessed or reused before agents act. Overview Strategic ...

Analyst(s):   Alastair Woolcock
Premium Research Mar 2025
... Reaching the pinnacle of marketing maturity requires a foundation in data and analytics. CMOs should assess their marketing analytics maturity, reveal opportunities for transformation and growth and map a path to the ideal level of analytics maturity for their organization. Overview Introduction Analysis ...

Analyst(s):   Joseph Enever   |   Rachel Smith   |   Matt Wakeman
Premium Research Aug 2024
... but it doesn’t change the CMO mandate to overhaul ad playbooks, reset measurement and evolve the paid media mix to become less dependent on tracking data. Overview Introduction Impacts and Recommendations Gartner Recommended Reading — This section will not publish Gartner Research ...

Analyst(s):   Mike Froggatt   |   Eric Schmitt   |   Andrew Frank
Research Jun 2024
... Research Already a Gartner client? Infrastructure and operations leaders need to devise sustainable, secure, scalable, agile, intelligent and resilient data center infrastructure at acceptable cost. This Hype Cycle focuses on innovations that could help them do this and, as a result, also enhance business ...

Analyst(s):   Henrique Cecci   |   Philip Dawson
Premium Research Sep 2024
... Metadata management is shifting from tools that provide unidirectional metadata toward bidirectional metadata access. Data and analytics leaders evaluating metadata management solutions can use this research to identify a solution supporting both passive and active metadata management capabilities. ...

Analyst(s):   Guido De Simoni   |   Mark Beyer
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