... The CMO Value Playbook 5 strategies to boost influence and prove marketing's value Only 52% of CMOs and senior marketing leaders can prove marketing's value and receive credit for its contribution to business outcomes. Discover how you can join the ranks of successful marketing leaders with our CMO Va ...
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... Reaching the pinnacle of marketing maturity requires a foundation in data and analytics. CMOs should assess their marketing analytics maturity, reveal opportunities for transformation and growth and map a path to the ideal level of analytics maturity for their organization. Overview Introduction Analysis ...
Analyst(s): Joseph Enever | Rachel Smith | Matt Wakeman
... but it doesn’t change the CMO mandate to overhaul ad playbooks, reset measurement and evolve the paid media mix to become less dependent on tracking data. Overview Introduction Impacts and Recommendations Gartner Recommended Reading — This section will not publish Gartner Research ...
Analyst(s): Mike Froggatt | Eric Schmitt | Andrew Frank
... Metadata management is shifting from tools that provide unidirectional metadata toward bidirectional metadata access. Data and analytics leaders evaluating metadata management solutions can use this research to identify a solution supporting both passive and active metadata management capabilities. ...
... The urgent need for AI-ready data is creating new demands on D&A leaders. AI-ready data is contextual to the AI use case and technique, necessitating the evolution of data management practices. D&A leaders must prove data readiness and adapt their practices to meet new business expectations. More Detail ...
Analyst(s): Svetlana Sicular | Mark Beyer | Ehtisham Zaidi | Roxane Edjlali
... generation brings organizations a new option to build GenAI-based business applications in a data-centric approach. Data management leaders can use RAG as a service in their data management architecture to provide AI-ready data for business GenAI initiatives. Overview Strategic Planning Assumption Introduction ...
Analyst(s): Ehtisham Zaidi | Tong Zhang | Xingyu Gu | Adam Ronthal
... AI advocates have divided opinions on data prep, with some saying to let AI do its own data prep, while others warning of AI failure from unprepared data. This webinar covers a list of AI-ready data requirements for data and analytics leaders, and the responsibilities and risks for either choice. Gartner ...
Analyst(s): Robert Thanaraj | Mark Beyer | Ehtisham Zaidi | Roxane Edjlali
... Access Insights Already a Gartner client? The accelerating transition to public cloud exposes the granular cost of specific workloads for the first time. Data and analytics leaders must embrace FinOps and work with CFOs to modernize their budget processes to ensure optimal allocation of resources. Overview ...
... expected benefits and costs of improving communications’ data and analytics to secure funding and cross-functional support where required. Embedding data-savvy communications teams by building confidence in data and analytics, critical thinking and data fluency, while championing continuous learning and experimentation ...