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Research Feb 2025
... Access Research Already a Gartner client? This interactive data story allows CMOs to benchmark website path to purchase performance against 1,178 brands across five sectors. Use this tool to understand current performance, as well as identify gaps and opportunities for improvement. Gartner Research ...

Analyst(s):   Ant Duffin
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Premium Research May 2024
... highlights 36 technologies and techniques needed for AI readiness. D&A leaders should use this research to benchmark their adoption plans for AI-ready data, analytics and AI, and AI-ready governance. Gartner Research ...

Analyst(s):   Shubhangi Vashisth   |   Akash Krishnan
Premium Research Oct 2024
... sustainability. This research provides chief product officers with insights on how the world’s largest tech companies assess product impact and gather relevant data. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Aapo Markkanen   |   Annette Zimmermann
Premium Research Feb 2024
... MDM solutions ensure the uniformity, accuracy, governance, stewardship, semantic consistency and accountability of the organization’s master data assets. D&A leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned Gartner Recommended ...

Analyst(s):   Peer Contributors
Premium Research Oct 2024
... D&A governance is essential for enabling business and technology innovation. This journey guide helps data and analytics leaders responsible for governance understand how to succeed based on their governance maturity and business circumstance. Strategic Planning Assumptions Analysis Research Highlights ...

Analyst(s):   Sarah Turkaly
Premium Research Jul 2024
... The Mid-Month Meetup provides a forum for CISOs to collaborate on high matters. Members will discuss the various data privacy regulations that impact their organizations, sharing insights on compliance challenges and best practices for meeting regulatory requirements. Session Description Learning Objectives ...

Analyst(s):   CISO Coalition Research Team
Premium Research Jan 2024
... The product-led go-to-market motion is increasing traction in the data integration market as a way to scale the penetration in enterprise user bases. Product leaders considering using PLG should use the best practices that PLG competitors are using. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   David Yockelson   |   Vivek Tomar   |   Sharat Menon   |   Radu Miclaus
Research Sep 2024
... Access Research Already a Gartner client? This interactive data story allows CMO leaders to benchmark brands’ digital marketing channel performance against 1,178 brands across five industries. Use this tool to understand the current digital marketing channel performance, and identify gaps and opportunities ...

Analyst(s):   Noam Dorros
Premium Research Jun 2024
... Our annual predictions highlight the continued impact and influence of data, analytics and increasingly AI across an ever-broadening range of industries and initiatives. IT leaders should use these predictions to enhance their strategic vision and delivery programs. Analysis Research Highlights Gartner ...

Analyst(s):   Alan D. Duncan   |   Sarah James
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