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Research Sep 2026
... Access Insights Already a Gartner client? Emerging AI tools are reshaping marketing and sales collaboration by enabling real-time, data-driven alignment. This Top View research highlights AI-powered solutions including meeting agents, SDR agents, revenue enablement platforms, and competitive intelligence ...

Analyst(s):   Upasna Chandna
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Research Sep 2026
... Access Insights Already a Gartner client? Data and analytics leaders struggle to formalize the D&A operating model and align it with their strategy. A D&A capability model drives consistent value by ensuring that D&A operations are strategically aligned, well coordinated and optimally funded. Insights ...

Analyst(s):   Antonia Roesler   |   Michael Gabbard   |   Jamie O'Brien
Premium Research Aug 2026
... This guide offers a list of vendors across more than 30 areas within the digital commerce ecosystem, including sales, marketing, data analytics and customer experience. It helps digital commerce leaders understand ecosystem segments, identify vendor positions, define application areas and build a targeted ...

Analyst(s):   Sandy Shen   |   Debbie Buckland   |   Aditya Vasudevan   |   Irina Guseva   |   Penny Gillespie   |   Hanna Karki   |   Mike Lowndes   |   Jason Daigler   |   Brad Jashinsky
Premium Research Aug 2026
... planning, and secure implementations to address these risks. Failure to act immediately will result in significant exposure to threats related to long-term data confidentiality. Overview Analysis Guidance Contributors Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   David Sugden   |   Nahim Fazal
Premium Research Oct 2026
... emerging trends CIOs should assess Schneider’s acquisition of PTC as creating a broad industrial software ecosystem linking engineering, operations, and data for manufacturing and energy sectors. It strengthens the digital thread and industrial AI foundation, but also introduces execution risks and may reshape ...

Analyst(s):   Brady Barnes   |   Rajan Saini   |   Marc Halpern   |   Sudip Pattanayak   |   Avinash Dev Nagumanthri   |   Nicole Foust
Research Aug 2026
... organizations into their ecosystem, reducing flexibility and future options. But vendor lock-in is not inevitable — CFOs who prioritize open architecture, data ownership, and contract flexibility will retain control of tech investments. Insights at a Glance Impact Actions How to Execute Success Measures Gartner ...

Analyst(s):   Nisha Bhandare
Premium Research Aug 2026
... Supporting AI adoption in HR is a priority for many CHROs and critical to the future strategic effectiveness of the function. Gartner’s data indicates incentives and recognition strategies are powerful and underutilized levers to improve AI adoption, but CHROs should approach with caution to drive strategic ...

Analyst(s):   Jason Chinuntdet
Research Oct 2026
... complaint management investments help organizations process complaints faster, not prevent them. AI-driven analysis of customer interactions and operational data enables service leaders to identify recurring failures, intervene earlier and address root causes before they generate complaints. Insights at a Glance ...

Analyst(s):   Matt Allen
Research Oct 2026
... should go beyond insights from survey programs by adopting AI-driven predictive CX intelligence. By integrating behavioral, operational, and feedback data, these systems anticipate customer needs and turn insights into systematic action that measurably improves retention and commercial outcomes. Insights ...

Analyst(s):   Brian Lannan
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