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Research Jul 2026
... client? The Americas market will create $820.5 billion of additional semiconductor revenue by 2030. The relentless demand from American companies for AI data center silicon is expected to continue, and only this region is likely to achieve growth exceeding the annual average growth of the chip market. Opportunity ...

Analyst(s):   Masatsune Yamaji
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Research May 2026
... zero-effort experiences. This research shows customer service leaders how to design zero-effort experiences by leveraging customer journey mapping, data audits and AI. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Francesco Vicchi   |   John Quaglietta   |   Michael Chiu
Premium Research Jul 2026
... who are responsible for AI are held accountable for AI business outcomes they don’t control, creating risk as AI scales. Governance breaks down where data ownership is unclear. Without clear outcome accountability, organizations face rising, high-visibility ethics failures D&A leaders are expected to own ...

Analyst(s):   Sally Parker   |   Claire Song   |   Frank Buytendijk   |   Antonia Roesler
Research Jul 2026
... Access Insights Already a Gartner client? A cohesive workspace strategy secures digital interactions by integrating devices, identities, and data. To reduce incidents, accelerate secure employee use of AI, and maximize the value of cybersecurity tool investments, cybersecurity leaders must implement ...

Analyst(s):   Chris Silva   |   Evgeny Mirolyubov
Research Jul 2026
... client? CMOs must combine segment migration analysis with the voice of the customer to drive growth. Combining commercial outcome segmentation with VoC data creates a framework to understand how to create customer satisfaction and more high-tier customers from low-tier buyers. Insights at a Glance Impact ...

Analyst(s):   Chad Storlie
Research Jul 2026
... Benchmark and exceed expectations through six martech maturity dimensions: strategy, relationship with IT, vendor management, AI value, organization, and data. Insights at a Glance Strategic Planning Assumption Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Benjamin Bloom   |   Michael McCune
Research Jul 2026
... Access Insights Already a Gartner client? Claude Cowork has the capability to automate entire enterprise workflows, but uncontrolled agents risk data leaks and budget drains. By deploying hardware-bound identity, visual redaction and stateless proxies, application leaders can prudently unlock agentic ...

Analyst(s):   Mike Warren   |   Adam Preset   |   Sohail Majumdar
Research Jul 2026
... business leaders often overestimate the impact of brand efforts. To close this gap, brand leaders should strengthen brand health measurement with a clear data plan, regular brand tracking, and greater cross-functional partner involvement to demonstrate business value. Insights at a Glance Impact Actions How ...

Analyst(s):   Carlos Guerrero
Research Jun 2026
... as limiting the blast radius, CISOs can promote agile AI experimentation. Cybersecurity leaders must secure the AI development pipeline and related data pipelines from prototyping to production to safeguard AI innovation. Insights at a Glance Impact Brief Actions Cautions How to Execute Success Measures ...

Analyst(s):   Joerg Fritsch   |   Leigh McMullen   |   Meghan Hollis   |   Jeff Arias
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