... and resource scarcity forces CPOs to optimize at a new scale. This research examines critical AI-driven cost pressures: the premium on high-quality data, intense competition for elite talent, and the urgent need for new buying leverage. Insights at a Glance Issue Impact Implications Gartner Recommended ...
Analyst(s): Mel Mohamednur | Jaswant Kalay
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... Access Insights Already a Gartner client? Hyperscalers are redefining AI data center networking. Analysis of the AI network fabrics used by major hyperscalers reveals the design principles and operational practices that enterprises can adopt to improve the performance, reliability and efficiency of their ...
... Access Insights Already a Gartner client? Disaster recovery programs designed primarily for data center failures do not prepare organizations for identity, cloud, SaaS and third-party disruptions. Use this roadmap to prioritize validation, automation and governance activities that evolve DR into a living ...
Analyst(s): Kuldeep Singh | Michael Hoeck | Ron Blair
... Organizations struggle to define and prioritize target segments due to cross-functional misalignment, overly broad targeting, and reliance on superficial data. This research provides a practical framework to help product marketing leaders identify, prioritize, and operationalize high-impact segments for sharper ...
Analyst(s): Derry Finkeldey | Molly Beams | Suzanne White
... optimization. As pay per click and paid social underperform, demand generation leaders must remain agile, balancing emerging channel experimentation with data-driven optimization. Insights at a Glance Issue Context Impact Brief More Detail Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Christy Ferguson | Nina Maj Fjordvald | Jenifer Silverstein
... Access Insights Already a Gartner client? Third-party risk management orchestration platforms coordinate risk data and workflows across multiple risk domains and domain owners. They present the opportunity to elevate third-party risk outcomes and transparency through AI-driven automation, dynamic orchestration ...
Analyst(s): Luke Ellery | Tim Moran | Joanne Spencer | Dawn Singer
... achieve traction to yield value on strategic investments due to limited enterprisewide insights and rising external pressures. This case study offers a data-driven investment framework with nonfinancial targets and multidimensional KPIs to enable responsive, strategic capital allocation. Insights at a Glance ...
... Audience Management Workflow and Journey Orchestration Lead and Account Scoring Multichannel Marketing Management Measurement and Reporting Email Marketing Data Ingestion and Activation Generative and Agentic AI Unified Audience Activation Dynamic Journey Orchestration Revenue Growth and Optimization Inclusion ...
Analyst(s): Julian Poulter | Jeff Cohen | Martin DeWitt | Upasna Chandna