... from AI, tech marketing budgets remain flat. Tech CMOs should use Gartner’s benchmark data to defend and optimize the appropriate marketing investment and allocations that drive growth for the business. Overview Data Insights Gartner Recommended Reading Gartner Research ...
Analyst(s): Amy Jenkins | Jen Singleton
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Organizations often collect vast amounts of data expecting deeper customer understanding, but this unfocused strategy wastes resources since only a fraction of the data is utilized. Enterprise application leaders should follow six steps to focus only on the essential voice-of-the-customer insights. ...
... at risk of attrition. Recruiting leaders can use this benchmark data to understand how to protect team capacity and build a sustainable recruiter capacity model that enables recruiters to manage their workloads effectively. Overview Data Insights Contributors Gartner Recommended Reading Gartner Research ...
... solutions. Product leaders can differentiate themselves in the AI race by utilizing industry-specific data and demonstrating excellence in service and support channels. Overview Strategic Planning Assumptions Data Insights Gartner Recommended Reading Gartner Research ...
Analyst(s): Aakanksha Bansal | Bill Ray | Nick Ingelbrecht
... Access Research Already a Gartner client? Fragmented data pipelines, inadequate prioritization of critical information and lack of contextual insights are hampering cybersecurity programs. Security operations leaders should integrate exposure data and threat detection, investigation and response practices ...
... security leaders face challenges in optimizing vendor contracts due to misaligned support tiers, complex licensing models and a lack of data-driven negotiation. Accurate data analysis and tailored negotiations ensure cost-efficient agreements that enhance infrastructure security. Overview Introduction Analysis ...
... As data, analytics and AI converge, this evolution demands robust semantic layers and metrics stores to ensure consistency, accuracy and scalability. Analytics specialists must upskill in data management and advanced analytics skills to unlock value and drive impactful business outcomes. Overview Strategic ...
... This strategic shift strengthens their ability to defend marketing spend amid economic uncertainty and doubts about CMOs’ financial competency. Data Snapshot Data Insights What You Need to Do What You Need to Know Gartner Recommended Reading Gartner Research ...
... changes, highlighting both negative and positive experiences. HRBPs can use this data to address employee concerns and tailor change strategies, thus enhancing engagement and supporting effective change management. Data Insights Directions for Use About This Research Recommended by the Authors Gartner ...