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Premium Research Aug 2025
... marketing platforms are software solutions that support the organization’s content creation process, enabling marketing teams to scale high-quality, data-driven content across channels. This note guides chief marketing officers to learn from ratings and reviews by their peers shared on Gartner Peer Insights ...

Analyst(s):   Peer Contributors
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Premium Research May 2025
... Emerging technology trends and market disruptors are crucial to maintaining a competitive edge. Data and analytics leaders and their teams should use this quarterly research to stay informed, anticipate technology trends, and prepare effectively to succeed in a rapidly evolving technological landscape ...

Analyst(s):   Akash Krishnan   |   Rita Sallam   |   Ramke Ramakrishnan
Research May 2025
... ongoing fiscal challenges are placing their bets on paid media channels and leaning into productivity tactics to navigate 2025’s choppy waters. Overview Data Insights Presentation Deck Gartner Recommended Reading Gartner Research ...

Analyst(s):   Karen Carter   |   Shaurya Singh   |   Alex De Fursac Gash   |   Ewan McIntyre   |   Rachel Smith
Premium Research May 2025
... happens. Tech CEOs can achieve defensible differentiation by building workflow-native AI products, powered by domain-specific models and proprietary data. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Vuk Janosevic
Research May 2025
... attractive growth tool. CEOs want to increase manager span of control and delayer significant chunks of middle management through the use of AI. Overview Data Insights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Tori Paulman   |   David Furlonger   |   Kristin Moyer   |   Don Scheibenreif
Premium Research May 2025
... Few CSCOs make intentional investments in building their talents’ risk response capabilities, but Gartner data show that resilience is useless without the ability to use it in an emergency. Use this research to realize return on investment in risk management and resilience. Overview Introduction Analysis ...

Analyst(s):   Suzie Petrusic
Premium Research Jun 2025
... innovation continue to influence defense organizations. Defense CIOs can use these insights to identify significant trends enabling a shift to a more agile, data-driven and technologically advanced organization. Overview What You Need to Know Gartner Recommended Reading Gartner Research ...

Analyst(s):   Jay Phipps   |   Ripley Hunter   |   Michael McFerron
Research Jun 2025
... foundational for digital initiatives. Use this research to benchmark against which technologies your peers consider the most impactful in 2025. Overview Data Insights Gartner Recommended Reading Note 1 Note 2 Gartner Research ...

Analyst(s):   Ajeeta Malhotra
Research Jun 2025
... transformation, despite concerns of cybersecurity risks. Use this research to make informed cloud technology investment decisions for 2025 and beyond. Overview Data Insights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Aparna Bhaumik   |   Ajeeta Malhotra
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