... Research Already a Gartner client? Sales operations leaders face the challenge of delivering reliable, actionable insights throughout the business as data proliferates and the sales tech stack becomes more complex. This research offers three ways to increase the organization’s sales analytics value and ...
Analyst(s): Steve Rietberg | Tyler Huguley
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... benchmarks from the 2025 Gartner Tech Marketing Benchmarks Survey to optimize brand strategy and activation to make informed investment decisions. Overview Data Insights Gartner Recommended Reading Gartner Research ...
... and looking beyond MQLs, demand generation leaders can optimize their marketing mix to drive buyer engagement and increase pipeline health. Overview Data Insights Gartner Recommended Reading Gartner Research ...
Analyst(s): Viharika Peddi | Alan Antin | Amy Jenkins
... Data-based customer insights are needed to improve the service experience yet costly and time-consuming to gather. This case study shows how a service organization can quickly evolve the QA process they already use to capture the customer insights they need, not just listen for agent performance. Case ...
... offerings, it is making significant investments to enter adjacent security markets for growth, including security for GenAI, exposure management, SecOps and data security. Essential Insight Gartner Research ...
... technology trends that have the greatest impact on the organization’s long-term goals, such as preemptive cybersecurity, shadow AI and hypersynthetic data. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): Ross Power | Nahim Fazal | Auria Asadsangabi | Robert Bowker | Ankita Khilare | David Sugden | Austin Steinmetz
... effectiveness requires making a series of choices and trade-offs on which levers to pull and capabilities to develop. PMO leaders can use the benchmarking data and insights from this presentation to understand the traits of best-in-class PMOs and key actions to elevate PMO performance. Overview Gartner Recommended ...
Analyst(s): Jennifer Jackson | Aditi Pant | Shilpa Pental | Nischay Nanda
... budgets. CHROs can use this research to help plan and secure funding for their future HR technology investments. Overview Strategic Planning Assumptions Data Insights Gartner Recommended Reading Gartner Research ...
Analyst(s): Eser Rizaoglu | Sam Grinter | Chris Hester