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Research Oct 2025
... life by linking maturity to business outcomes. This guide shows how to measure business capability maturity across people, process, technology, and data, delivering enterprisewide insights that drive strategic, evidence-based decisions. Insights at a Glance Issue Context Impact Brief More Detail Gartner ...

Analyst(s):   Lucas Kobat
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Research Oct 2025
... their focus to enforce the protection of minors’ privacy. Cybersecurity leaders must prepare by guiding the business to limit the processing of such data, implement age-assurance measures and enable parental/guardian consent management. Overview Strategic Planning Assumption(s) What You Need to Know ...

Analyst(s):   Bernard Woo
Research Oct 2025
... Access Research Already a Gartner client? Despite data challenges and growing customer privacy concerns, CMOs still consider personalization a necessary means to engage with audiences effectively. Some approaches work well, but many don’t. These insights explore what makes for effective, scalable personalization ...

Analyst(s):   Alex De Fursac Gash
Research Oct 2025
... peers include — by region, industry, and revenue — and uncover gaps that may be limiting executive engagement, governance clarity, and strategic impact. Data Insights Directions for Use About This Research Contributors Recommended by the Authors Recommendations Gartner Research ...

Analyst(s):   Srinath Sampath
Research Oct 2025
... disinformation attacks. Evaluate your disinformation management strategy by comparing your answers with those of similarly positioned organizations. Data Insights Directions for Use About This Research Recommended by the Authors Recommendations Gartner Research ...

Analyst(s):   Andrew Frank   |   Dave Aron
Research Oct 2025
... align their roadmap and GTM strategies to help retail CIOs maximize investments in AI, GenAI, and Agentic AI for resilience and profitability. Overview Data Insights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Hanna Karki   |   Tom Nolan
Research Oct 2025
... confirming what works. Despite changes, nearly 70% of CHROs say they aren’t effectively developing senior leaders or midlevel managers. Learn three data-backed leadership development innovations that deliver results. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Kelly Armstrong   |   Colleen Adler   |   Sampurna Maitra
Research May 2025
... propensity to buy from established brands instead of new brands. CSP product leaders must invest in revitalizing their established brands. Overview Data Insights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Amresh Nandan
Premium Research May 2025
... workforce, they recognize that understanding employee perspectives around AI and emerging technologies is critical. CHROs and their teams can use this data to understand employees’ perceptions of how AI and technology will impact work, now and in the future. Directions for Use About This Research Recommended ...

Analyst(s):   Nini Longoria
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