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Premium Research May 2025
... This Consult the Board survey summary features inputs from 28 Gartner Research Board for Global CIOs and Data and Analytics Research Board members regarding the establishment of their AI innovation labs. It discusses the sponsoring department, integration of the AI innovation lab with other innovation ...

Analyst(s):   Consult the Board Research Team
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Research Jul 2025
... ODM and EMS semiconductor spending patterns — both order pull-ins and push-outs — will increase inventory related chip competition. Overview Forecast Data Summary Forecast Model Summary Influencing Factors and Assumptions Gartner Recommended Reading Notes Gartner Insights Abstract ...

Analyst(s):   Joseph Unsworth   |   Roger Sheng   |   Masatsune Yamaji   |   Shrish Pant   |   Jon Erensen   |   Rajeev Rajput
Research Jun 2025
... current USD terms, to $128 billion in 2024. Cross-CRM segments showed the strongest growth at 17.7% because understanding the customer and building a rich data profile are foundational requirements for customer experience and AI adoption. Overview Table of Contents List of Tables Gartner Recommended Reading ...

Analyst(s):   Amarendra .   |   Julian Poulter   |   Kanchi Bindal   |   Alexandre Oddos   |   Roland Johnson
Premium Research Sep 2025
... Anthropic’s Claude AI models to power M365 Copilot. While giving organizations choice, this new multimodel ecosystem comes with increased risks as customer data is shared directly with Anthropic — outside the M365 tenant boundary. Overview Strategic Planning Assumption(s) Contributors Gartner Recommended Reading ...

Analyst(s):   Olga Martí   |   Max Goss   |   Matt Cain
Premium Research Sep 2025
... differently. To gain competitive advantage and prepare to serve the modern (hybrid) buying team as it evolves, product leaders must also leverage AI and data in new ways to acquire the best buyers. Overview Strategic Planning Assumption(s) Introduction Analysis Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Suzanne White
Premium Research Sep 2025
... Siloed data and vanity metrics limit the ability to show B2B content’s business impact. To gain an AI-powered, unified framework that measures outcomes, demand generation leaders must select and monitor metrics that capture content effectiveness and operational efficiency. Overview Introduction Analysis ...

Analyst(s):   Isoke Mitchell
Premium Research Sep 2025
... The service market is experiencing four profound technological disruptions: intelligent simulation, preemptive cybersecurity, hyper-synthetic data and domain-specific language models. These will reshape the market’s trajectory and competition. General managers must invest and leverage these technology ...

Analyst(s):   Katie Gove
Research Oct 2025
... Access Insights Already a Gartner client? Use this tool to review Gartner data for analytical database management systems. It enables database product managers to visualize and compare technical DBMS product capabilities, buyer feedback and current market position, allowing them to better do competitive ...

Analyst(s):   Robin Schumacher   |   Harshita Chibber
Research Aug 2025
... contact. CEOs need a multichannel approach to creating awareness and demand that fits today’s buyer and integrates with their buying journey. Overview Data Insights Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   David Kung
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