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Research Jun 2026
... Insights Already a Gartner client? Heads of I&O prioritize secure, resilient, modular, scalable and AI-enabled data centers. Use this Hype Cycle to evaluate innovations, including AI, that redefine data center infrastructure, optimize costs, mitigate risks and enable transformation. Strategic Planning Assumptions ...

Analyst(s):   Autumn Stanish   |   Mark Jaggers   |   Henrique Cecci   |   Paul Wang
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Premium Research Oct 2025
... misleading names for data artifacts create confusion and increase the chance of errors. This research provides data and analytics technical professionals with naming conventions that support AI use cases, engineering use cases and user-facing programs such as data literacy and data governance. Overview ...

Analyst(s):   Joe Maguire
Research Dec 2025
... Access Insights Already a Gartner client? This research outlines the Gartner Data & Analytics consensus model and framework definitions for IT cost management and benchmarking activities. Key Findings Analysis Gartner Insights Abstract ...

Analyst(s):   Prachi Tyagi   |   Aditi Sharma   |   Jamie Guevara   |   Pankaj Mehta   |   Eric Stegman
Research Mar 2026
... Access Insights Already a Gartner client? The data center switching market has splintered, which creates new challenges for the majority of enterprise buyers. As vendors shift their focus to AI, most enterprises will experience higher costs, longer lead times and lower quality. Heads of I&O must take ...

Analyst(s):   Andrew Lerner   |   Jorge Aragon
Research Oct 2026
... Gartner client? AI value is often limited by workforce-data challenges that technology alone cannot solve. CHROs build AI data readiness by communicating why trusted workforce data matters, prioritizing accountability and embedding trusted-data behaviors across HR. Insights at a Glance Impact Actions ...

Analyst(s):   Chris Hester
Research Oct 2026
... Gartner client? Data and analytics leaders face increasing pressure to implement effective data governance due to evolving regulations, expanding data sources, and the rapid adoption of AI. Traditional governance methods and generic tools often fall short, creating risks and slowing progress. Data and analytics ...

Analyst(s):   Guido De Simoni   |   Ray Collins
Article December 15 2025
... purchase journey, which are not well-suited to MMM’s probabilistic methods and aggregated data approach. Key challenges in B2B marketing include: CRM reliance. B2B chief sales officers (CSOs) prioritize CRM data for attribution, tagging activities like marketing, sales or service to individuals or accounts ...
Research Oct 2026
... Access Insights Already a Gartner client? Data is a powerful storytelling tool that helps CHROs influence board decisions. Using the wrong data or presenting it incorrectly weakens the effectiveness of board presentations. CHROs must choose the right HR metrics that support their story to guide their ...

Analyst(s):   Eva Johnson
Research Oct 2026
... AI leadership should recognize that embedded data controls — such as ABAC retrieval filtering, bitemporal lineage, policy-as-code guardrails, and sandboxed execution — are not merely compliance costs. By verifying, sanitizing, and filtering contextual data payloads before prompt augmentation, these controls ...

Analyst(s):   Guido De Simoni
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