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Research Aug 2025
... delivering business services through complex workloads. SOAPs unify workflow orchestration, workload automation and resource provisioning, extending across data pipelines and cloud-native architectures. Strategic Planning Assumptions Market Definition/Description Magic Quadrant Vendor Strengths and Cautions ...

Analyst(s):   Daniel Betts   |   Chris Saunderson   |   Cameron Haight   |   Hassan Ennaciri
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Research Aug 2025
... currency) from 2024 through 2029, reaching $255 billion by 2029, driven primarily by increased cloud and analytic implementations. Overview Forecast Data Summary Forecast Model Summary Influencing Factors and Assumptions Gartner Recommended Reading Gartner Recommended Reading This section will not publis ...

Analyst(s):   Robin Schumacher   |   Arunasree Cheparthi
Research Sep 2025
... 2023. Growth was fueled by leading vendors’ incorporation of GenAI and agentic AI capabilities. Overview Strategic Planning Assumption Market Share Data Overall Market Segment Performance Analysis Top Vendors Analyzed Other Notable Vendors Mergers and Acquisitions Gartner Recommended Reading Note 1: ...

Analyst(s):   Varsha Mehta   |   Kelli Smith   |   Nicholas Carter   |   Harshita Chibber
Research Aug 2025
... billion in revenue and achieved a 13% growth rate. The Americas led this growth at 14.3%, outpacing EMEA at 12% and APJ at 8.1%. Overview Market Share Data Overall Market Segment Performance Analysis Top Vendors Analyzed Mergers and Acquisitions Gartner Recommended Reading Note 1: Exchange Rate Alert Gartner ...

Analyst(s):   Anand Chouksey
Research Oct 2025
... trillion milestone by 2028. GPUs and AI accelerators will dominate growth, surpassing $280 billion by 2029, up from $80 billion in 2024. Overview Forecast Data Summary Forecast Model Summary Influencing Factors and Assumptions Gartner Recommended Reading Note 1: Exchange Rate Alert Note 2: Constant Currency ...

Analyst(s):   Rajeev Rajput   |   Shrish Pant   |   Joseph Unsworth   |   Masatsune Yamaji
Research Nov 2025
... an entry point for every organization. CMOs must understand what AI agents can do and take action now to stay ahead of the impact on marketing across data, people, process and technology. Insights at a Glance Strategic Planning Assumptions Impact Brief Actions and Cautions How to Execute Success Measures ...

Analyst(s):   Nicole Greene   |   Lizzy Foo Kune
Research Sep 2025
... Access Insights Already a Gartner client? In 2025, AI and unified data are fueling significant change in multichannel marketing hubs. CMOs must weigh new opportunities for impact against ongoing uncertainty and risks. Use this research to inform profitable, competitive strategies and guide martech investment ...

Analyst(s):   Suzanne Schwartz   |   Audrey Brosnan   |   Matt Moorut   |   Greg Carlucci   |   Tia Zervas   |   Julia Multedo   |   Julian Poulter
Research Aug 2017
... twins Key roles and responsibilities for digital twin development Using digital twin capabilities may expose enterprise and customer data to privacy, usage model and data ownership questions that may create significant reputation, compliance or legal vulnerabilities and issues for CIOs, business executives ...

Analyst(s):   Dale Kutnick   |   Alfonso Velosa
Research Oct 2017
... twins Key roles and responsibilities for digital twin development Using digital twin capabilities may expose enterprise and customer data to privacy, usage model and data ownership questions that may create significant reputation, compliance or legal vulnerabilities and issues for CIOs, business executives ...

Analyst(s):   Owen Chen   |   Alfonso Velosa
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