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Research Aug 2026
... decline as AI impacts value and volumes. Revenue models must mitigate variable volume risk and labor reduction to maintain revenue streams and ensure that data center revenue remains sustainable. Overview Analysis Gartner Recommended Reading Note 1: Pricing Gartner Insights Abstract ...

Analyst(s):   Yanni Karalis   |   David Ackerman
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Research Sep 2026
... to target but offers limited insight into triggers, signaling buyer progression along the journey. Demand generation leaders should use first-party data to identify buying triggers, improve campaign relevance and capture high-potential revenue opportunities. Insights at a Glance Impact Actions How to ...

Analyst(s):   Sarah Brennan   |   Suzanne White
Research Aug 2026
... Access Insights Already a Gartner client? To avoid obsolescence, data stewardship must evolve to meet the expanding scale and complexity of agentic demands. D&A leaders must implement structured role progressions and invest in targeted programs to empower stewards to govern the critical “context layer ...

Analyst(s):   Divya Radhakrishnan   |   Melody Chien   |   Guido De Simoni
Premium Research Apr 2026
... Business-driven performance management customization increases performance management’s utility by 10%. This tool helps HR leaders identify data they can use to uncover potential opportunities for customizing performance management to business unit or functional needs. When to Use Directions for Use ...

Analyst(s):   Human Resources Research Team
... Cloud and Data Center Infrastructure| AI Engineering and Operations| IT Operations for Technical Professionals| Infrastructure for Technical Professionals Ph.D. Candidate, Doctorate degree in Computing Science - Pernambuco Federal University - BR. M.Sc., Master's degree in Computing Science, Computing ...
Conference Highlight September 22 2026
... multistructured data management will account for 40% of the total spent on data management technologies and services.” “From 2025 through 2029, the share of AI spending on AI data readiness will increase seven times, driven by the essential need for AI-ready data.” “Through 2028, heads of AI, data science and data ...
Premium Research May 2026
... Synthetic data will transform marketing teams’ ability to simulate customer behavior, test messaging, and develop products. This research outlines the top use cases for synthetic data in marketing, the primary challenges and the steps CMOs should take now. Insights at a Glance What Is Synthetic Data? Benefits ...

Analyst(s):   Lizzy Foo Kune
Research Jul 2026
... Already a Gartner client? If your data isn’t AI-ready, your marketing organization isn’t AI-ready. We’ve identified five milestones to help CMOs incrementally increase their marketing data maturity, progressing from fragmented, disparate data to augmented, future-ready data that unlocks the value of AI. ...

Analyst(s):   Rachel Dooley
Premium Research Jul 2026
... agents drive enterprise value, data and analytics leaders must modernize data product practices to support both human and machine consumption. This guide details how to evolve governance, DataOps practices, active metadata, and machine-verifiable data contracts to ensure data products are robust, scalable ...

Analyst(s):   Dalia Naguib   |   Soyeb Barot   |   Sarah Turkaly   |   Richa Jha
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