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Research Aug 2026
... Strategy Creative & Content Development AI Initiatives & Rollout Proprietary AI Platforms Digital Marketing Execution CX & Digital Product Design Traditional & Offline Ads Martech Strategy & Implementation Digital Commerce & Personalization Global Brand/Marketing Campaign Execution Omnichannel Content ...

Analyst(s):   Jen Kady   |   Jay Wilson   |   Philip Black
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... Client Story Rossmann Accelerates Digital Transformation and Customer Experience Dirk Rossmann GmbH, a leading German retailer, faced the challenge of scaling its IT capabilities to support rapid business growth and evolving customer expectations. With a focus on digital transformation and optimizing both ...
... Client Story Empowering Sara Assicurazioni's Digital Transformation with Gartner Sara Assicurazioni, an Italian insurance company, operates in a complex business landscape where insurance products are sold through a network of intermediaries. Sara Assicurazioni sought the expertise of Gartner as they ...
Premium Research Sep 2026
... AI is significantly changing digital workplaces, but its benefits vary by use case. This analysis identifies and evaluates 19 digital workplace use cases for AI and agentic AI. IT leaders responsible for the digital workplace can use this assessment to identify the most feasible and valuable use cases ...

Analyst(s):   Steve Kleynhans   |   Sunil Kumar   |   Todd Larivee   |   Erin Pierre
Article October 14 2025
... Autonomy, driven by self-improving, adaptable technologies such as agentic AI, robotics and automation, presents the next significant wave beyond digital business but already demands that executive leaders consider how they will need to recalibrate their AI ambitions and competitive strategies. The five ...
Premium Research Jul 2026
... Multibrand retailers rely on digital marketing as a core component of their broader strategies, but new technology and consumer behavior are accelerating changes in the competitive landscape and best practices. CMOs can use this research to identify top performers and digital marketing best practices in ...

Analyst(s):   Dipakshi Mehra   |   Kassi Socha   |   Matt Moorut   |   Brad Jashinsky   |   Ipsa Jaiswal
Premium Research Aug 2026
... This guide offers a list of vendors across more than 30 areas within the digital commerce ecosystem, including sales, marketing, data analytics and customer experience. It helps digital commerce leaders understand ecosystem segments, identify vendor positions, define application areas and build a targeted ...

Analyst(s):   Aditya Vasudevan   |   Sandy Shen   |   Brad Jashinsky   |   Jason Daigler   |   Mike Lowndes   |   Irina Guseva   |   Debbie Buckland   |   Hanna Karki   |   Penny Gillespie
Premium Research Jun 2026
... As luxury retail brands navigate uncertainty, CMOs and their teams must protect their digital commerce and advertising investments to drive growth. Leverage this research to identify the digital trends transforming the luxury retail industry and assess their implications for future strategic planning ...

Analyst(s):   Ipsa Jaiswal   |   Dipakshi Mehra   |   Brad Jashinsky   |   Kassi Socha   |   Matt Moorut
Premium Research Apr 2026
... Digital commerce, often undervalued due to an inability to articulate enterprisewide value, can increase revenue, widen margin, and improve cash flow. Digital commerce leaders can use this tool to identify value and translate it into financial terms to influence peers and improve funding. When to Use ...

Analyst(s):   Penny Gillespie   |   Chap Achen
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