... Digital IQ Index July 29, 2019 Hair Care & Color US 2019 E-commerce penetration in the hair category, though well behind other beauty categories, is growing at a promising clip. In the professional space, foot traffic and in-store sales in salons continue to decline, forcing professional brands to offer ...
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... Digital IQ Index December 23, 2019 Restaurants US 2019 Restaurants continue to garner outsize media attention from buzzy social media strategies and new product launches. However, as digital commerce continues to grow in sales, many restaurants struggle to balance investments in owned commerce channels ...
... While GenAI is changing the way consumers search, they still employ traditional search methods, especially as their mistrust of AI-generated content grows. Emerging search behaviors are creating critical strategic implications for search marketing and will shape the evolving landscape. Introduction An ...
Analyst(s): Noam Dorros | Dan Gutter | Weicong Zhao
... Intensifying financial pressures are mixing with demographically unique product preferences to shape the wealth and asset management marketing landscape. CMOs can use this research to understand key trends and inform strategic planning in 2025 and beyond. Introduction Analysis Gartner Recommended Readi ...
... IT organizations’ move to a product-centric model for greater speed and adaptability is often made more difficult by changes in funding and culture. CIOs can use these six keys to unlock the anticipated value from IT product funding. Analysis Research Highlights Gartner Research ...
Analyst(s): Bryan Hayes | Jamie Heyes | Jim McGittigan
... As consumers reduce their use of social media, CMOs face new challenges in adapting their social marketing strategies. Use Gartner’s social marketing benchmarks to learn how top-performing brands optimize their strategies across social platforms. Introduction Analysis Gartner Recommended Reading Gartner ...
... Access Research Already a Gartner client? Service and support organizations are shifting from reactive, efficiency-focused models to value-driven entities enhancing customer success, retention and growth. Customer service and support leaders can use adaptive program management to align technology with ...
... Customer fulfillment leaders face significant challenges in mitigating the impact of fast, free shipping. Leaders can use this research to expand their current strategies, widen responsibility to include cost prevention and shift from a static to a dynamic menu of fulfillment options and costs. Overv ...
... Ineffective internal communications reduce employee engagement as they struggle to find relevant communications or are overwhelmed by their volume. Applications leaders should use this research to collaborate optimally with internal communications teams and assess what technology solutions are avail ...
Analyst(s): Adam Preset | Alexandra Earl | Mike Gotta