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Research September 19 2019
... strategies.At the center of the challenge for B2B marketers is a question of what to do about digital commerce and the role it plays in meeting their firms’ growth objectives. Missing from most B2B digital commerce strategies, however, is a solution for what to do with or about Amazon. More than half ...
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Research Sep 2020
... virtual selling. To increase sellers’ engagement with customers, application leaders must work with business stakeholders to implement telesales and digital sales rooms. Gartner Insights Abstract ...

Analyst(s):   Theodore (Tad) Travis
Research Jun 2025
... Access Research Already a Gartner client? A successful digital workplace infrastructure and operations strategy requires a cost-effective balance between hardware, software, employee support, cybersecurity and digital employee experience. End-user services leaders can use this strategic roadmap to better ...

Analyst(s):   Todd Larivee   |   Steve Goldberg   |   Tom Cipolla   |   Sunil Kumar
Premium Research Jun 2025
... With the variety of digital commerce platforms on the market, digital commerce leaders struggle to identify the option that best meets their needs. Considering four key factors in your evaluation process — functionality, technology, ecosystem and cost — will help you make the optimal selection. Overview ...

Analyst(s):   Penny Gillespie
Premium Research May 2025
... The ability to measure and continually improve the digital employee experience using technology, employee sentiment and organizational data is critical for a thriving digital workplace. This research helps IT leaders responsible for DEX select the right tool vendor. Strategic Planning Assumptions Market ...

Analyst(s):   Lina Al Dana   |   Dan Wilson   |   Stuart Downes
Research August 27 2021
... Gartner Digital IQ Index August 27, 2021 Digital IQ Index: Auto 2021 Auto CMOs face a challenging sales environment as consumer demand far outpaces supply. As inventory challenges persist, auto leaders will prioritize site experience upgrades that remove barriers to purchase and invest in advertising ...
Premium Research Sep 2025
... Without clear job descriptions, digital workplace employees often face confusion, task overlap and gaps in critical responsibilities. Heads of infrastructure and IT operations can use this job description library to define roles clearly, avoid inefficiencies and attract the right talent. Gartner Research ...

Analyst(s):   Jaswant Kalay   |   Erin Pierre   |   Matt Cain   |   Tori Paulman   |   Tom Cipolla   |   Dan Wilson   |   Melissa Hilbert
Premium Research Jun 2025
... Marketing campaigns can often generate high reach but underwhelming performance. Digital marketing leaders should use this research to maximize performance when launching a new campaign or diagnosing an in-flight campaign suspected of underperforming. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Ross Cosner
Premium Research Aug 2025
... Organizations embarking on their digital employee experience journey often struggle with using current IT capabilities to measure and improve DEX. This research provides actionable steps and metrics for application architects to optimize operations and elevate DEX. Overview Analysis Recommendations ...

Analyst(s):   Timon Watson
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