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Premium Research Jul 2025
... Digital supply chain twin remains an important vision for organizations seeking to enhance visibility, decision quality and resilience. Planning leaders can use this research to understand what a DSCT is, how it can benefit them and how to evaluate the need for investments in a DSCT. Overview Conclusion ...

Analyst(s):   Jan Snoeckx   |   Christian Titze   |   Sai Krishnan
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Research Oct 2025
... Access Insights Already a Gartner client? Yesterday’s technology will not provide tomorrow’s growth for tech services leaders of digital workplace solutions. Winning in this market through growth and differentiation requires focusing on the transformational part of the solution portfolio, guided by trends ...

Analyst(s):   Craig Roth
Premium Research Apr 2025
... Best practices in digital marketing are strongly affected by industry-specific nuances among wealth and asset management firms based on target customer segments and distribution models. CMOs can use this research to learn from industry leaders how to form their own path to success. Index Performance ...

Analyst(s):   Karan Saxena   |   Ross Cosner   |   Yash Rastogi
Premium Research Oct 2025
... Process manufacturers face quality and compliance risks from siloed product and manufacturing process data. This research helps CIOs understand how a digital thread links data, processes, and stakeholders across the product life cycle, driving product quality, regulatory compliance, and AI readiness. Overview ...

Analyst(s):   Rajan Saini
Premium Research Oct 2025
... Organizations investing in digital customer service face a confusing landscape, with AI innovation blurring the lines between once well-established and distinct markets. Customer service leaders can turn the challenge into an opportunity by rethinking their platform strategy. Insights at a Glance Strategic ...

Analyst(s):   Brett Overbey
Premium Research Oct 2025
... Consumer technologies have always influenced enterprise technologies, particularly in the digital workplace, where technologies like Android and iOS apps and freemium SaaS products have impacted work. Application leaders must mitigate shadow AI by preparing for new consumer AI to affect and alter DEX ...

Analyst(s):   Jason Wong   |   Sunil Kumar   |   Christopher Trueman
Research Aug 2025
... Access Research Already a Gartner client? Selecting the right system integrator for a digital experience program is as important as selecting the platform. Whether implementing a new DXP or supporting a transforming DX vision, this research provides a framework for IT leaders to choose the best-fit DX ...

Analyst(s):   Brett Sparks   |   Sundar Viswanathan   |   Irada Veliyeva   |   Tom Sieber   |   Alan Stanley
Research May 2025
... Access Research Already a Gartner client? CSPs invest in digital brands, subbrands or B brands to prevent customer attrition and to attract subscribers. A Gartner survey of consumers shows a much higher propensity to buy from established brands instead of new brands. CSP product leaders must invest in ...

Analyst(s):   Amresh Nandan
Research Jul 2025
... their IT portfolio strategy to deliver on their organizations’ sustainability and ESG strategies. This research shows how CIOs can leverage their digital maturity to execute strategic action on sustainability requirements. Overview Introduction Description Benefits and Uses Risks Recommendations Contributors ...

Analyst(s):   Alexander Hoeppe   |   Ivar Berntz   |   Lloyd Jones   |   Lauren Wheatley   |   Bettina Tratz-Ryan   |   Sarah Watt   |   Hanna Karki
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