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Research Dec 2020
... customers’ buying behavior and accelerated digital investment for many organizations. Some changes will sustain postpandemic and have profound impacts on digital commerce. Application leaders must understand these long-term impacts as they reprioritize digital investment. Gartner Insights Abstract ...

Analyst(s):   Sandy Shen
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Research Jul 2020
... For B2B organizations, digital commerce leads to cost optimization, revenue growth, improved customer experience and digital transformation. Application leaders should either launch or optimize B2B digital commerce to stay ahead of competition and achieve business goals. Overview Strategic Planning Assumptions ...

Analyst(s):   Jason Daigler
Research Oct 2020
... Pursuing digital commerce is a key way to gain customers, develop relationships, boost revenue and reduce costs. This Hype Cycle will help you evaluate the suitability of a wide range of technologies for your organization, in light of how long they will take to mature and their business value. Gartner ...

Analyst(s):   Sandy Shen
Research Jul 2020
... Digital commerce is poised for growth — forcing organizations to act quickly in digital commerce expansion. Application leaders for digital commerce should identify the key actions to take now to maximize value while preparing for the accelerated commerce of the future. Gartner Insights Abstract ...

Analyst(s):   Penny Gillespie
Research August 15 2019
... to Strengthen Your Digital Workplace Program to Sustain Digital Transformation A Gartner Trend Insight Report Analyst: Michael Woodbridge Optimizing the employee experience is critical to driving higher digital dexterity, which in turn is an essential ingredient for successful digital transformation initiatives ...
Research May 2019
... Managing digital commerce technologies as a product can improve customer satisfaction, speed to market and agility. Application leaders responsible for digital commerce technologies should follow these best practices to maximize success in applying product management to digital commerce. Key Challenges ...

Analyst(s):   Christina Klock
Research May 2019
... satisfaction, speed to market and agility. Application leaders should follow these best practices to maximize success in applying product management to digital commerce payments. Key Challenges Introduction Analysis Determine What the Products Are First Transition to Product Teams and Designate a Product Manager ...

Analyst(s):   Dayna Ford
Research Aug 2019
... Today Dealing With the Digital Divide: In Digital Society, Citizens Require Equal Access to Digital Enablement Digital Citizen Equity Is Leading to “Universal” Digital Citizenship — and a Digital Society What Does the Digital Citizen Equity Index Mean for Businesses Digital Citizen Context Varies From Country ...

Analyst(s):   Frank Buytendijk   |   Kay Sharpington   |   Aanchal Mair   |   Bettina Tratz-Ryan
Research Sep 2017
... Application leaders responsible for digital commerce must choose a digital commerce architecture that provides an optimal customer experience. This research outlines the three main approaches to commerce platform architecture and guides the reader in selecting the most appropriate solution. Key Challenges ...

Analyst(s):   Mike Lowndes
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