... Disinformation security protects an organization’s reputation and the truth concerning its people, products and services by preventing the spread of targeted, harmful disinformation. Threat intelligence product leaders must address this rapidly growing area of the AI cybersecurity race or risk becom ...
Analyst(s): Elizabeth Kim
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... Meetings are experiencing a welcome transformation with the integration of advanced technologies and shifting cultural practices. Application leaders are seeking new ways to enhance meeting effectiveness but also lean on classic methods. By strategically leveraging technology, refining practices and ...
Analyst(s): Lacy Lei | Adam Preset | Christopher Trueman
... B2B commerce has seen increasing client interest as more sales activities are moving to digital channels. However, barriers to adoption exist. Application leaders must use collaboration tools and automation technologies to facilitate self-service and assisted transactions. Gartner Insights Abstract ...
... COVID-19 recovery will be digital. B2B organizations are struggling to find a pragmatic approach to deploying AI-based sales technologies. Application leaders supporting CRM technologies should follow three steps to plan for AI that will support their B2B sales. Gartner Insights Abstract ...
... and misalignment of how to deliver it. Instead, CMOs should pursue “commercial convergence” with sales to overcome these challenges by co-creating digital sales experiences that deliver growth. Overview Strategic Planning Assumptions Introduction Analysis Gartner Recommended Reading Gartner Research ...
... Access Research Already a Gartner client? Heads of I&O must evolve leadership teams for new digital business demands. Leverage existing leadership teams as a dynamic portfolio of complementary talent with three low-effort tactics: holistic talent profiles, a collective coverage mindset and purposive ...
Analyst(s): Sanchi Bhat | George Spafford | Melanie Freeze
... No-code agent builder tools aim to make AI agent creation possible for all employees. While the technologies are still immature, digital workplace leaders need to start maturing their practices by addressing three key impacts of citizen development expanding to encompass AI agent building. Overview ...
... a Gartner client? This interactive data story allows CMO leaders to benchmark brands’ digital marketing channel performance against 1,178 brands across five industries. Use this tool to understand the current digital marketing channel performance, and identify gaps and opportunities for improvement. ...
... parties to sell through the platform to enrich offerings and stimulate growth. Application leaders for digital commerce technologies can use enterprise marketplaces to deliver various benefits to their digital business endeavors. Key Challenges Introduction What Are Online Marketplaces and Enterprise Marketplaces ...