... functionality of the digital commerce platform. Application leaders should create and evolve their digital commerce portfolios at the application and functional levels to support digital commerce at various maturity levels. Key Challenges Introduction Analysis Build Your Digital Commerce Portfolio Using ...
Analyst(s): Penny Gillespie | Sandy Shen
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... The majority of digital initiatives fail to meet or exceed targets for business outcomes. This one-minute video explains how CIOs can address this challenge by co-leading initiatives with executive leaders and creating innovations with business-area staff. Gartner Recommended Reading Gartner Research ...
... Digital commerce sales on online marketplaces are steadily increasing, causing application leaders responsible for digital commerce technologies to consider new strategies to keep pace. Adding marketplace functionality to a commerce site can increase revenue and improve customer satisfaction. Key Challenges ...
... players. Leading retailers maximize digital touchpoints and revamp store experiences, while those without a clear strategy fall exponentially further behind. Retailers must cater to an omnichannel world by internalizing the customer-first mindset, and blending digital and physical commerce via tools like ...
... consumer trust. As a result, brands are turning to a different source of conversion-based digital influence: the key opinion consumer, or KOC. Utilizing both e-commerce and social platforms, brands are crafting digital strategies to transform their regular customers into brand advocates and prioritizing ...
... Application leaders managing digital commerce platforms are accountable for a complex application and integration ecosystem. This research note will help them improve stakeholder participation in commerce releases by building an agile business technology practice within the release management team. ...
... Artificial intelligence and machine learning can improve digital commerce performance, but are not a solution to all problems. Application leaders for digital commerce technologies should be aware of the benefits and limitations of AI and use a pragmatic approach to deliver tangible results. Key Challenges ...
... others to lead digital and build digital solutions with IT. According to Gartner, on average, only 48% of an enterprise’s digital initiatives meet or exceed their business outcome targets. However, a small cohort of CIOs and CxOs has the highest achievement rate: 71% of their digital initiatives meet ...
... Gartner Can Help How do I develop a digital commerce strategy that aligns with my company's digital business initiatives? How do I select a digital commerce platform that will help me meet my business goals, improve agility and reduce my total cost of ownership? Which digital commerce ecosystem components ...