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Research Sep 2020
... AI can greatly enhance digital commerce applications, due to the abundance of data and business value derived from improving customer experience across channels. This infographic identifies 21 digital commerce use cases. Application leaders can use it as a starting point to prioritize opportunities. ...

Analyst(s):   Sandy Shen   |   Alexander Linden
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... others to lead digital and build digital solutions with IT. According to Gartner, on average, only 48% of an enterprise’s digital initiatives meet or exceed their business outcome targets. However, a small cohort of CIOs and CxOs has the highest achievement rate: 71% of their digital initiatives meet ...

Analyst(s):   Jaime Capellá   |   Raf Gelders
Premium Research Jul 2025
... swarm intelligence for secure, effective learning is clear, but adoption depends on lowering costs and proving value. Product leaders should focus on digital implementation and centralized SI to showcase benefits and ease adoption barriers. Overview Analysis Gartner Recommended Reading Note 1. Swam Algorithms ...

Analyst(s):   Akhil Singh
Research Aug 2025
... build an adaptive workforce possessing the competencies to thrive amid evolving business needs. This research provides an overview of Gartner’s 12 digital core competencies and guides CIOs in implementing them for a future-ready workforce. Overview Introduction Analysis Gartner Recommended Reading Gartner ...

Analyst(s):   Jose Ramirez   |   Lily Mok
Research Jan 2021
... Globalization of commerce and a rapidly evolving payments ecosystem force application leaders responsible for digital commerce payments to continuously add and evaluate new payment methods. More is not always better. Rationalization is required to determine where to allocate precious R&D resources. ...

Analyst(s):   Dayna Ford
Research Sep 2025
... balancing act that goes beyond an isolated cost-value perspective, requiring visibility, adaptability and accountability. Heads of EA should create a digital twin of their organization to avoid local optimizations that can hinder organizational performance. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Marc Kerremans
Research Oct 2020
... effortless experiences. Overview Strategic Planning Assumptions Survey Objective Data Insights Methodology Definitions Gartner Recommended Reading Note 1: Digital Commerce Questions for Internal Research Gartner Insights Abstract ...

Analyst(s):   Penny Gillespie
Premium Research Apr 2020
... regard the Internet of Things as a top customer experience technology, but are not treating it as a serious commerce channel. Application leaders for digital commerce technologies should offer differentiated commerce experience to make IoT-based thing commerce successful. Overview Strategic Planning Assumption ...

Analyst(s):   Sandy Shen
Research Sep 2020
... the need to deliver a great CX, but struggle with strategy, data management and delivering customer value. Greater spending on personalization in digital commerce, coupled with relevant and transparent privacy notices, can increase customer value and boost sales. Overview Strategic Planning Assumptions ...

Analyst(s):   Penny Gillespie
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