... Shifts in consumer attitudes and competitive landscapes continue to hinder insurance CMOs’ digital marketing efforts. Use this insurance benchmarking research to understand brand performance, inform strategic and tactical planning, and stay ahead of key industry trends. Introduction Analysis Gartner ...
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... RFPs are tools for comparing vendor offerings. This Toolkit includes a template to create an RFP (or RFI) for digital commerce platforms and provides a framework to help IT and business leaders select the one most appropriate for their business. Gartner Insights Abstract ...
... Digital workplace vendors like Google and Microsoft are consistently enhancing AI innovations for end users, creating a varied and complex business case for delivering value. Midsize enterprise CIOs can use this research to right-fit vendor capabilities to their digital workplace strategy. More Detail ...
... Gartner’s Digital Workplace Maturity Assessments show that 31% of organizations are operating in reactive mode known as Level 1, creating unnecessary costs. This research helps end-user services leaders reach Level 2, which focuses on proactive management and optimization of the digital workplace. Overview ...
Analyst(s): Lina Al Dana | Stuart Downes | Dan Wilson
... Already a Gartner client? Enterprise architects, being at the forefront of digital transformation, need to consider this transformative change holistically. This research provides guidance on avoiding the common pitfalls in digital transformation initiatives and empowers enterprise architects to navigate ...
... Digital, Sustainable, Commercial Innovation By Stan Aronow | December 16, 2022 Last month, our team had the privilege of moderating a Leaders in Action (LIA) event on the theme of digital capabilities driving sustainable commercial innovation, co-hosted by Luigi Giucca, BAT’s head of supply chain at ...
... Intelligence Report October 18, 2019 Localization 2019 As e-commerce matures in core business-to-consumer (B2C) categories across the globe, established brands have a wealth of choices for expanding into new regions. However, both the plethora of distribution models and local variables require tactica ...
... Insight Report January 4, 2018 Luxury Hotels U.S.: Google Hotel Finder vs. OTAs For years, hotel brands have maintained an uneasy pact with online travel agencies (OTAs), but this co-dependent relationship is about to be challenged. The growing influence of Google Hotel Finder is causing brands to shi ...