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Research Jul 2021
... Sales technologies supporting virtual selling and the shift to hybrid work have evolved to support digital-buying behaviors. Application leaders supporting sales must assess new and maturing technologies — assessing their impact and potential to give sales organizations a competitive advantage. Analysis ...

Analyst(s):   Adnan Zijadic   |   Melissa Hilbert
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Research August 13 2020
... 2020 Hype Cycle for Digital Marketing Martech investments in digital tools and techniques are aimed at driving marketing efficiency and innovation, characteristics that might blind some digital marketing leaders to short- and midterm risks from COVID-19 and slowing economies. Digital marketing leaders ...
Premium Research Jul 2023
... This tool provides a list of vendors providing digital commerce core and ecosystem applications. Application leaders can use this tool to understand digital commerce ecosystem segments and corresponding vendors for their digital commerce technology needs. When to Use Directions for Use Recommended by ...

Analyst(s):   Penny Gillespie   |   Melissa Hilbert   |   Dayna Radbill   |   Jason Daigler   |   Sandy Shen   |   Mark Lewis   |   Eric Schmitt   |   Mike Lowndes   |   Aditya Vasudevan
... priority Undergo a digital transformation of the finance function to gain efficiencies and support future growth. How Gartner helped Leveraged Gartner benchmarking tools, research, BuySmart proposal review to select the best-fit technology. Business impact Successfully underwent a digital transformation ...
Conference July 13 2021
... < Back to Conference Overview Clarifying Digital Business Intent Matters To lead strategic business change, CIOs must clearly define disruption, innovation and transformation. Without a clear, consistent, organization-wide understanding of digital business ambition, any such programs and initiatives ...
... Related Gartner resources Your Ultimate Guide to Digital Marketing Strategy Develop an Effective Marketing Strategic Plan You Can Use More Client Success Stories Mission-critical priority Undergo a massive digital transformation to meet the growing demands of the customer base and enhance marketing’s ...
Research Apr 2024
... Access Research Already a Gartner client? This report provides an overview of the methodology underpinning the Gartner Digital IQ. Analysis Gartner Research ...

Analyst(s):   Digital Performance Benchmarks Team
... Gartner Expert Sr Director Analyst I support CMOs, digital commerce leaders, and digital marketing leaders in the following areas: 1.Consumers goods industry; Digital IQ Index coverage is applicable to Food & Beverage, Personal Care, Home Care & OTC. 2. Digital Commerce strategy for B2B and B2C organizations ...
Research September 02 2021
... Top Insights for Digital Transformation Get bigger returns even on small digital investments Navigating the digital transformation Most companies make small and scattered digital investments. However, progressive strategists are achieving greater ROI by focusing their businesses’ technology investments ...
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