... CSOs must deliver performance and productivity gains; however, deploying digital sales as a generic capability creates channel conflict, complexity, and duplicated effort. To drive growth, CSOs must choose from five distinct digital sales use cases that integrate seamlessly into their commercial strategy ...
Analyst(s): Luke Tipping
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... Access Insights Already a Gartner client? The ambient scribe market is rapidly consolidating as enterprise electronic health record vendors introduce native AI capabilities. Healthcare CIOs can use this research to navigate market shifts, evaluate advanced solutions, and secure tangible ROI. Overview Ma ...
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... Healthcare delivery CMOs must adapt to an increasingly volatile, complex and competitive marketing environment. Use this benchmarking research to contextualize brand performance, stay ahead of key industry trends and inform strategic and tactical planning. Introduction Analysis Gartner Recommended Read ...
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... Access Insights Already a Gartner client? Despite macro uncertainty, advertising expenditures keep growing. The 2026 Hype Cycle reflects this growth, as well as generative AI shockwaves, media disruptions, antitrust developments, and measurement challenges. Use this Hype Cycle to assess advertising in ...
... Access Insights Already a Gartner client? Recent geopolitical uncertainties can make regulators push for greater local or regional autonomy and less dependence on foreign providers. This collection of research helps heads of I&O navigate the issues. Analysis Research Highlights Gartner Recommended Readin ...
Analyst(s): Lydia Leong | David Smith | Alessandro Galimberti | Carolin Zhou
... you cut costs? How do you maintain digital investments? Who should determine the right financial actions? This complimentary leadership webinar provides nine actions that company leaders should take to both weather a recession and use it to finance longer-term digital growth. Find out what you must do ...
... modernization of technology, digital commerce has been embraced as an integral cog in the inner workings of the online business world. What is digital commerce strategy? Digital commerce strategy is a forelooking plan to grow in the digital space by accelerating digital revenue streams to create an impactful ...
... institutions are reevaluating whether internal custom software development aligns with their strategic goals. This shift is expanding the opportunity for digital banking vendors and service providers to enable a controlled transition to composable, vendor-supported platforms. Insights at a Glance Issue Impact ...
Analyst(s): Mary Yan | Jeff Casey | Kristy Waterhouse | Ali Merji
... In June 2026, the Council of the European Union adopted the Digital Omnibus. This guide arms AI leaders with actionable recommendations to accelerate AI development through expanded data usage and capture radical cost reduction by streamlined regulatory governance. Insights at a Glance Issue Context ...