... Access Research Already a Gartner client? The technologies and data available to advertisers are undergoing disruption, forcing chief marketing officers to adapt. Use this Hype Cycle to assess advertising technology investments that can support marketing in a world increasingly impacted by artificial ...
Analyst(s): Quentin Moses | Mike Froggatt
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... CMOs must adapt to a more competitive marketing environment driven by increased activity from both traditional and nontraditional healthcare providers. Use this benchmarking research to contextualize brand performance, stay ahead of key industry trends and inform strategic and tactical planning. Intr ...
... Manufacturing and chemicals marketing leaders must adjust to buyers’ shifting priorities and preferences amid decreased resources and increased competition. CMOs can use this benchmarking research to contextualize brand performance, stay ahead of key industry trends and inform planning. Introduction A ...
Analyst(s): Ipsa Jaiswal | Alan Lopez | Anirudh Bhardwaj
... During energy transition, utility executive leaders demand insight into measurable business outcomes obtained by technology investment. In this presentation, we provide example outcome-driven metrics used to show impacts of technology investments on revenue, cost or risk, and to develop KPIs. Gartner ...
... Establishing a framework of outcome-driven metrics is essential for executive leaders to reach a quantifiable mission value for technology investments. In this presentation, we provide automotive executives business and technology metrics for increasing the value of IT investments and creating KPIs. ...
... Leaders’ Digital Dexterity CIOs can take an active role in helping leaders understand digital opportunities to accelerate and run a successful digital organization Analyst(s): CIO Research Team The likelihood of a successful digital transformation increases by 3.3x when organizations have high digital dexterity ...
... Summary of Prior Digital Regulation Regulatory Realities The Dynamics of Digital Society Regulating the Digital World Blending and Balancing Factors in Digital Regulation A Sample Framework Digital Regulatory Futures Early Actions for Digital Regulation Future Considerations for Digital Regulation Recommendations ...
... The technology includes sales content, training and coaching. She leads the digital adoption platform market (DAP) enabling digital adoption of employee technology, which also includes a market guide. She also leads the digital sales rooms (DSRs) market including a market guide. She covers user adoption ...
... Enhance your conference experience with specialized programs. The CIO Circle Program This exclusive program is designed for CIOs to focus on delivering digital transformation, pivoting personal leadership and connecting with fellow CIOs. An application is required. Women in Technology The Gartner Women in ...