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Premium Research Dec 2024
... Digital leaders are under pressure to strengthen their organization’s cyber risk resilience amid new threats. This playbook offers guidance to define the cybersecurity operating model, balance cybersecurity with business growth and IT operations, and elevate cybersecurity as a business decision. Gartner ...

Analyst(s):   Richard Addiscott   |   Paul Proctor   |   Will Candrick   |   Paul Furtado
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Premium Research Apr 2023
... Establishing a structured framework of digital-outcome-driven metrics is essential for CIOs to reach a quantifiable mission value for technology investments. This presentation provides higher education CIOs metrics for developing KPIs and increasing the value of IT investments. Gartner Insights Abstract ...

Analyst(s):   Paul Riley   |   Jan-Martin Lowendahl
Research Apr 2017
... leads to greater diversity of business demands, delivery methods, and business partner participation in technology projects. To effectively advance digital initiatives, business analysts can use this chart to navigate changing needs and responsibilities at the IT-business interface. Gartner Insights Abstract ...

Analyst(s):   Applications Research Team
Research Aug 2019
... Emerging technologies cause disruptions only in combination. BP’s digital innovation team tracks large themes, such as intelligence, next-generation computing and the revolution of work, to recommend strategic investments in emerging technologies. Case Study Company Description Background Future Vision ...

Analyst(s):   Kristin Moyer   |   Frank Buytendijk
Premium Research Jan 2024
... Digital commerce platforms authorize selling and distributing of goods and services through interactive self-service. These platforms provide critical information to make buying decisions easier. Application leaders can learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...

Analyst(s):   Peer Contributors
Premium Research Mar 2024
... Many organizations fail to achieve their digital transformation goals due to weak governance and leadership. Executive leaders can address these weaknesses by identifying a transformation sponsor, establishing decision rights, and focusing governance on decision making, not status reporting. Overview ...

Analyst(s):   Sarah Davies   |   Joanne Kopcho
Premium Research Sep 2024
... Retail CMOs face pressure to drive sales through online channels while marketing budgets shrink. CMOs can use this research to benchmark their digital marketing performance against monobrand retail leaders to identify areas of opportunity to drive growth. Index Performance Analysis Gartner Recommended ...

Analyst(s):   Ipsa Jaiswal   |   Anirudh Bhardwaj   |   Kassi Socha
Premium Research May 2024
... This interactive tool shows how CIOs target their digital technology investments to specific enterprise objectives. Product leaders can extract insights from this data to support marketing-specific use cases for their offerings. Data Insights Directions for Use About This Research Recommended by the ...

Analyst(s):   Melissa Rossi Wood   |   Janelle Hill
Premium Research Aug 2024
... combination of decreasing marketing budgets and an increasing pressure on online channels to drive sales. CMOs can use this research to benchmark their digital marketing performance against the leaders in each category. Index Performance Analysis Gartner Recommended Reading Methodology Gartner Research ...

Analyst(s):   Ipsa Jaiswal   |   Brad Jashinsky   |   Anirudh Bhardwaj
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