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... Gartner Hype Cycle to understand where to invest your martech spend to drive the most value. Download the 2020 Hype Cycle for Digital Marketing Download the 2020 Hype Cycle for Digital Advertising ...
... Digital asset management platforms enable organizations to govern the creation, distribution and organization of digital assets. Digital marketing leaders can use this research to understand the market dynamics of DAMs and assess vendors’ ability to meet their organization’s requirements. Market Definition ...
Analyst(s): Serena Mushigo | Tia Smart | Susan Graeme | Karen Lee | Rene Cizio | Aparajita Mazumdar
... Digital experience platforms are critical to achieving an effective digital presence. Application leaders can use this RFP template as a starting point when conducting DXP product selection. When to Use Gartner Recommended Reading Gartner Research ...
... Winning at Digital Marketing In the noisy world of digital marketing, what can catapult a brand to "genius" status? Suzanne Schwartz, Senior Director Analyst in the Gartner for Marketing Leaders practice, delves into the findings of our annual Genius Brands report, which benchmarks the digital marketing ...
... Digital transformation is a key strategic goal for financial services leaders. This deck provides illustrations of blockchain deployments by leading financial enterprises and serves as a foundation for using blockchain to accelerate financial services institutions’ digital transformation. Gartner Research ...
... Enterprisewide digitalization is intricate, especially for industrial manufacturers with complex BOMs, diverse stakeholders and decentralized organizations. Three industrial CSCOs’ experiences in successfully delivering ERP implementations offer 12 key lessons in digital transformation. Overview Introduction ...
... As technology increasingly transforms insurance, CIOs can use this research to assess their digital capabilities. They can then complete Gartner’s Digital Execution Scorecard to generate benchmarks that show how they compare against their peers. Overview Data Insights Gartner Recommended Reading Gartner ...
Analyst(s): Ephraim Baron | Jack Polizzi | Shruthi Shankel | Richard Natale | Stewart Buchanan
... As service interactions move to digital channels, customer service and support leaders must find new ways to connect with and engage customers. Santander Bank uses a specialized platform to humanize the digital relationship, while maintaining its inherent efficiencies. Overview Analysis Gartner Research ...