... The increasing convergence of digital and physical products and services drives demand for digital product engineering services. To capitalize on this opportunity, tech services leaders must understand the main buyer trends in this market and develop offerings that meet these buyers’ unique needs. Overview ...
Analyst(s): Brendan Williams
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... How Gartner helped Leveraged the Gartner Digital IQ Index to understand capability gaps and the Catalytic Marketing Framework to revolutionize how Belle Tire engages with customers. Business impact Developed a catalytic marketing approach and evolved their digital strategy to meet consumer preferences and ...
... Digital technology and business services market will generate total revenue of $4.8 trillion from 2023 to 2027, growing at an expected CAGR of 11%. To grow, technology general managers must align cloud services with digital business offerings and create industry-specific, outcome-oriented offerings. ...
Analyst(s): Katie Gove | David Ackerman | Colleen Graham | Rene Buest
... Gartner client? CIOs expect CTOs to help drive digital business transformation. Our CTO survey reveals that enterprise architecture and technology innovation leaders should use their expertise and organizational relationships to impact all five phases of digital business. Survey Objective Data Insights CTOs ...
Analyst(s): Don Scheibenreif | Mike Walker | Christos Voudouris
... Gartner client? The digital marketing and brand strategy services market will reach $203 billion in 2029, with a five-year CAGR of 5.4% in constant currency. Growth is driven by increased reliance on external service providers, demand for new GenAI capabilities and investments in digital channels. Overview ...
Analyst(s): Charles Sutherland | Scott Frederick | Eric Cheung | Jennifer Barry | Neha Sethi
... Application Development Strategies for Digital Business Primer for 2018 Become more responsive and agile to support the new pace of digital business. Experts: Jason Wong, Nathan Wilson, William Clark App development strategies shape the people, processes and technologies that drive the creation of innovative ...
... Emerging Best Practices to Manage Digital Supply Chain Risks Digital supply chain security regulations and frameworks are emerging globally, and the U.S. federal efforts alone will impact hundreds of thousands of organizations. As digital supply chain attacks increase, pressure grows for cybersecurity ...
... implement digital delivery platform strategies to accelerate and maximize their participation in digital ecosystems. This research outlines upcoming research intended to guide CSP CIOs and IT strategy leaders tasked with driving this transformation. Scope Analysis Operating the CSP Digital Delivery Platform ...
... Product management will prove crucial to future success with digital business by increasing the value of digital products. Application leaders must help their organization gain advanced product management skills for a new generation of products, in areas such as analytics and the Internet of Things. ...