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Premium Research Oct 2026
... This RFP questionnaire provides a framework for how clients can approach the RFP process for AEV solutions that will ultimately allow CMOs and digital marketing leaders to select the one most appropriate for their business. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Noam Dorros   |   Isoke Mitchell
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... Government CIOs cite talent and resources, governance, and legacy modernization as their top challenges for achieving digital government ambition, according to the Gartner 2023 Transitioning to Digital Government Survey. How can you overcome these challenges? This free webinar features a panel of Gartner analysts ...

Analyst(s):   Bill Finnerty   |   Albert Gauthier   |   Todd Kimbriel   |   Gabriela Vogel
Premium Research Jan 2024
... The long-term cost of delayed medical care during COVID-19 is unknown. But new technologies allow U.S. healthcare payers to address the medical risks lurking in seemingly healthy populations at scale for the first time. CIOs must create a strategy for rising risk to lower total care costs. Overview In ...

Analyst(s):   Connie Salgy   |   Amanda Dall'Occhio
Premium Research Sep 2023
... Sales force automation platforms have continued to evolve, with vendors addressing UI complexity and planning to embed generative AI capabilities to augment existing critical capabilities. Applications and software engineering leaders can use this research to support their CRM sales evaluation proce ...

Analyst(s):   Adnan Zijadic   |   Varun Agarwal   |   Steve Rietberg   |   Guy Wood   |   Ilona Hansen
Premium Research Sep 2023
... Sales force automation platforms enable deeper sales automation, mediation of buyer and seller interactions and standardized CRM sales processes. Application leaders supporting sales should evaluate the 13 vendors against 12 critical capabilities within three use cases to identify the best fit. Overv ...

Analyst(s):   Steve Rietberg   |   Guy Wood   |   Ilona Hansen   |   Varun Agarwal   |   Adnan Zijadic
... Blockchain-Based Transformation A Gartner Trend Insight Report Analysts: Rajesh Kandaswamy, David Furlonger The focus of this report is to help EA and technology innovation leaders, CIOs, and technology and service providers (TSPs) understand what has changed and to assess the current market state to b ...
Research May 2019
... Blockchain projects with pragmatic applications are generating business value unique to blockchain-enabling technologies. CIOs should use this research to understand when blockchain makes sense and the critical factors to consider to capture this new business value. Opportunities and Challenges What Y ...

Analyst(s):   Avivah Litan   |   Chrissy Healey   |   David Groombridge   |   Adrian Leow
Premium Research May 2023
... Despite the improved maturity of AI-based sales technologies, application leaders supporting B2B CRM struggle with AI implementation strategy. Use this research to align with cost-optimization targets and drive revenue growth. Overview Introduction Analysis Gartner Recommended Reading Gartner Insights Ab ...

Analyst(s):   Guy Wood   |   Varun Agarwal   |   Ilona Hansen   |   Melissa Hilbert   |   Adnan Zijadic
Research Nov 2017
... Access Insights Already a Gartner client? CIOs must drive blockchain technologies into areas where the technology provides differentiated value. Achieve the right balance by recognizing that blockchain is not a panacea, meanwhile ensuring that you do not miss out on any transformative opportunities. An ...

Analyst(s):   Ray Valdes   |   David Furlonger   |   Rajesh Kandaswamy   |   Fabio Chesini
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