... Access Insights Already a Gartner client? CMOs and CIOs must balance agile digital experience platforms with IT stability while demonstrating clear ROI. By embracing AI-enabled DXP architectures, organizations shift the market toward platforms that orchestrate omnichannel experiences, boosting growth ...
Analyst(s): James McCormick | Varsha Mehta | Chad Storlie | Brad Jashinsky | Mike Lowndes | Irina Guseva
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... Access Insights Already a Gartner client? The digital labor approach faces challenges in identity, governance, and change management when viewing AI agents as a part of the workforce. This research reframes AI as a unique work resource, and addresses key questions on how to deploy AI agent assets with ...
Analyst(s): Sohail Majumdar | Helen Poitevin | Lacy Lei
... Access Insights Already a Gartner client? AI is disrupting the digital adoption platform market, causing buyers to question whether to build or buy. Application leaders should use this research to critically evaluate DAPs and prioritize cross-application orchestration including AI to improve efficiency ...
Analyst(s): Melissa Hilbert | Maria Marino | Stephen Emmott
... and understand their maturity level while exploring strategies to navigate challenges and prioritize digital investments effectively. Complete the form to explore the research that will drive your digital government forward. ...
... Access Insights Already a Gartner client? Digital accessibility platforms have evolved from periodic compliance tools into continuous, AI-augmented accessibility assurance. This Magic Quadrant evaluates vendors as agentic testing, intelligent remediation and adaptive experiences reshape the market. ...
Analyst(s): Nabeeha Ahmed | Paige Kirk | Brent Stewart | Sarah Baumunk
... Client Story Esteve's Digital Transformation through Strategic Innovation Esteve, a global pharmaceutical company, recognized the need to transform its IT department and drive digital transformation to stay competitive in the rapidly evolving pharmaceutical industry. Gartner's expertise was instrumental ...
... Access Insights Already a Gartner client? CMOs face a trilemma: flat budgets, high growth demands and disruptive answer engines. This Hype Cycle helps CMOs navigate the shift to autonomous marketing by identifying innovations that enable them to govern AI costs, protect brand trust and unlock competit ...
... Client Story Optimizing Decision-Making for Digital Transformation Success Graeme Wilson, Chief Information Officer at Hollard Australia, sought support from Gartner to address mission critical priorities around large-scale digital transformation, building an effective AI strategy, and to ensure they ...
... Client Story DEUTZ AG's IT & Digital Transformation with Gartner DEUTZ AG, the world's oldest engine manufacturer, is undergoing a significant transformation to become a leader in climate-friendly products and decentralized power generation solutions. This evolution is encapsulated in their Dual+ strategy ...