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eBook August 14 2026
... Redesign IT Models for Effectiveness in Turbulent Times Conduct capability assessments and integrate business-outcome metrics to drive continuous IT improvement. Redesigning the IT operating model is a critical ask for every CIO Rigid structures stall transformation, and 71% of CEOs now say their curre ...
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Research January 29 2026
... Management Practices for Digital-Era Change Applying agile-like methodologies in financial services Retail banking leaders, as well as other financial services business line and operations leaders, tell us they need to make increasingly complex, customer-centric process, channel and product improvements ...
Research Dec 2025
... Access Insights Already a Gartner client? CHROs often struggle to lead digital transformations due to limited credibility and influence over critical tech initiatives, including AI. Use the actions in this research to increase your digital influence and enhance your ability to lead transformation initiatives ...

Analyst(s):   Stephanie Clement   |   Aaron McEwan
Research October 15 2020
... Gartner Digital IQ Index October 15, 2020 Food & Beverages U.S. 2020 Marketing leaders need to understand their brand’s performance on digital channels relative to competitors and out-of-category peers. Gartner’s digital performance benchmarks research compares 120 brands across four key dimensions: ...
Research Dec 2025
... Research Already a Gartner client? Many traditional digital workplace metrics are rooted in measuring activity rather than addressing outcomes. Heads of I&O must use the sample outcome-driven metrics in this research to show and improve the digital workplace’s impact on employee experience and business ...

Analyst(s):   Robin Milton-Schonemann
Research Dec 2025
... Access Insights Already a Gartner client? GenAI and agentic AI are transforming digital marketing and brand strategy services. Tech services leaders who prioritize content supply chain, tech harmonization, and AI governance solutions — with a vertical focus — will unlock new market leadership opportunities ...

Analyst(s):   Jennifer Barry   |   Neha Sethi
Research Oct 2025
... Gartner client? B2B buyers prefer digital, rep-free purchases, but they still rely on sales reps for several activities. Sales enablement leaders should partner with marketing to guide buyers with AI-powered tools and content that influence decisions through primarily digital, indirect engagement. Insights ...

Analyst(s):   Delainey Kirkwood   |   Alyssa Cruz
Research Jan 2026
... Access Insights Already a Gartner client? CIOs face a new reality of everything as a service plus the need for rapid AI adoption. They must restructure their organization chart to match these new realities. Our insights provide a reference organization chart for IT and advice on how to adjust the char ...

Analyst(s):   Neil Osmond   |   Maddie Otter   |   Monika Sinha   |   Tomas Nielsen   |   Peter Skyttegaard
Research December 29 2020
... Gartner Digital IQ Index 29 December, 2020 Wealth and Asset Management U.S. 2020 DIQ Gartner’s Digital IQ Index: Wealth and Asset Management, U.S., 2020 benchmarks the digital performance of 68 wealth management, asset management and private banking brands. Digital marketing leaders should use this research ...
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