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Research Oct 2026
... Access Insights Already a Gartner client? DEM measures the availability, performance and quality of application end-user experiences. As DEM integrates with observability, heads of I&O should direct investment toward critical user journeys, external dependencies, and measurable operational or business ...

Analyst(s):   Pankaj Prasad   |   Padraig Byrne
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Premium Research Oct 2026
... CMOs seeking DAM platforms must evaluate beyond storage capabilities. Use this RFP Toolkit to evaluate DAM platforms that align with growing content needs and assess vendors on governance, pricing, and AI capabilities, ensuring alignment with strategic asset management needs. When to Use Directions fo ...

Analyst(s):   Tia Zervas
Report February 03 2026
... Supply Chain Response to High Inflation and Recession Risk Adapt your supply chain to today's volatile market. High inflation and recession risk put chief supply chain officers (CSCOs) in a difficult position. While CSCOs primarily focus on developing strategy and enabling organizational capabilities, ...
Research Mar 2026
... Access Insights Already a Gartner client? CMOs that leverage VoC insights across the customer journey are better positioned to create value and improve profitability for the enterprise. Use this research to learn how to transform VoC into a strategic tool that enables you to quantify the value of targ ...

Analyst(s):   Ankita Soni
Research Apr 2026
... Access Insights Already a Gartner client? CSCOs transforming the manufacturing operating model will encounter plant leaders who create friction through technophobia, dogmatic leadership principles and cost-centric reflexes. CSCOs can rewire these system-induced mental models and behaviors by removing ...

Analyst(s):   Simon Jacobson
Premium Research Apr 2026
... CMOs must transform marketing to unlock agentic AI but cannot lead without a future-state vision. Use Gartner’s Adaptive Intelligence Marketing (AIM) model to grasp the long-term implications of agentic AI and prepare for the future of marketing. Insights at a Glance Issue Context Impact Brief Implicati ...

Analyst(s):   Amy Abatangle
Research Mar 2026
... client? CHROs want to build an HR strategy that drives the AI transformation of HR, but the specific actions to prioritize are not always clear. This resource provides CHROs with considerations for crafting a one-page strategy for AI transformation of the HR function, guiding C-suite conversations and prioritization ...

Analyst(s):   Gaston Gomez Armesto   |   Lydia Wu   |   Alex Chertoff
Research Oct 2026
... Access Insights Already a Gartner client? Many B2B organizations fail to realize digital commerce value as sellers resist integrating digital capabilities into day-to-day execution. CSOs must position digital commerce as a seller productivity engine by aligning coverage and compensation, resetting expectations ...

Analyst(s):   Brian Petty   |   Luke Tipping
Premium Research May 2024
... macroeconomic uncertainty, the IT services market is forecast to grow by 9.7% in current U.S. dollars in 2024. A growing interest in AI tech to support digital transformation initiatives, a need for scarce skills and vendor price increases underpin this growth. Gartner Research ...

Analyst(s):   Christopher Marshall   |   Michael Hong
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