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Research Feb 2021
... technology opportunities and drive strategic business innovations. Gartner’s 2021 research provides insights to lead and drive the organizations’ digital transformations. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Gartner Insights Abstract ...

Analyst(s):   Gilbert van der Heiden   |   Marc Kerremans
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Research Mar 2021
... Virginia Department of Social Services, who successfully navigated his first 100 days to shore up process discipline, setting up his agency for digital transformation. Gartner Insights Abstract ...

Analyst(s):   CIO Research Team
Research Mar 2021
... aggregate or amplify data should assess how best to align data sharing with business goals, including cost savings, new revenue generation and digital transformation. Overview Strategic Planning Assumptions Analysis Impacts and Recommendations Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Michael Ramsey
Research Feb 2022
... Well-planned ServiceNow implementation can assist organizations with digital transformation and improve their ability to respond to rapid technology changes. We outline the critical four must dos that sourcing, procurement, and vendor management leaders should focus on when engaging ServiceNow implementers ...

Analyst(s):   Biswajit Maity
Research Sep 2026
... Access Insights Already a Gartner client? Digital sales rooms improve deal engagement and execution — but without a clear deployment plan, they risk becoming underutilized content repositories. Sales operations leaders must first align DSR use cases to key opportunities to add value, then mitigate risk ...

Analyst(s):   Luke Tipping   |   Melissa Hilbert   |   Mark Paine
Research Oct 2026
... Access Insights Already a Gartner client? Digital asset management platforms govern content creation, organization and distribution. Use this research to evaluate how DAMs driving autonomous, agentic content execution compare with traditional systems of record, and how AI is widening this capabilities ...

Analyst(s):   Karen Lee   |   Tia Zervas   |   Rene Cizio
Research Aug 2026
... measurable growth. Strategic Planning Assumptions Market Definition/Description Magic Quadrant Vendor Strengths and Cautions Accenture Song Deloitte Digital dentsu DEPT Digitas GUT Network Havas CX Monks Omnicom Precision Marketing VML Inclusion and Exclusion Criteria Evaluation Criteria Context Market ...

Analyst(s):   Jen Kady   |   Jay Wilson   |   Philip Black
Webinar On-Demand
... Transformations require humans to change in deep and meaningful ways. Yet, most organizations collectively tend to ignore 50 years worth of historical data of behavioral science describing how humans change and under what conditions. This complimentary webinar will provide leaders with tactics and strategies ...

Analyst(s):   Mary Mesaglio
Research Mar 2024
... strategies and build the business case for organizational change. Overview Introduction Analysis Gartner Recommended Reading Note 1: Digital Optimization and Digital Transformation Gartner Research ...

Analyst(s):   Mike West   |   Deacon D.K Wan   |   Donna Scott   |   Dave Micko
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