... Access Research Already a Gartner client? Digital commerce leaders must strategically allocate scarce time and resources to build new digital commerce experiences and ensure the reliability of existing solutions. Distinguish between execution and strategic tasks, and emulate high-performing teams by ...
Analyst(s): Nicholas Mortensen | Ant Duffin
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... consumer relevance, as web traffic and ad impressions across digital channels dropped significantly in 2025. CMOs must focus on ad quality and seamless conversion across owned and retail channels to retain customers amid fragmented digital journeys. Introduction Analysis Gartner Recommended Reading ...
... Gartner ranks personalization as the top AI use case for digital commerce, but digital commerce leaders often struggle to effectively execute it. Discover how top-performing brands personalize inspiration, guidance, and advice for their customers in digital commerce. Insights at a Glance Impact Actions How ...
... Access Insights Already a Gartner client? The emergence of agentic commerce and stablecoins is changing the traditional digital commerce payment experience. Digital commerce leaders responsible for online and mobile payments should use this Market Guide to understand this complex, rapidly evolving market ...
... Digital customer service investments today face high expectations for quick returns. This research assists service technology leaders in developing more responsive and modular business cases and fostering collaboration to improve adaptability to market changes and accelerate speed to value. Overview ...
... counsel often see poor returns from technology investments because the legal department struggles to adequately prepare for digital initiatives. Improve the legal department’s digital readiness to make its technology more effective at driving productivity and creating value for the business. Gartner Recommended ...
... models are widely in demand. 3. Lagging digitaltransformation: Gartner research shows that 89% of boards agree digital is an implicit part of growth strategy, but 81% report they have not made progress toward or achieved their digital business transformation goals. Boards and CEOs now expect to see ...
... state architecture transforms enterprise architecture from a static blueprint into a living, continuously evolving system. Heads of EA must leverage digital twins, observability, and orchestrate teams and AI agents to sense and act on change in real time to help maintain strategic alignment at scale. Insights ...