... Healthcare delivery CMOs must adapt to an increasingly volatile, complex and competitive marketing environment. Use this benchmarking research to contextualize brand performance, stay ahead of key industry trends and inform strategic and tactical planning. Introduction Analysis Gartner Recommended Read ...
Analyst(s): Anirudh Bhardwaj | Ipsa Jaiswal | Chris Beland
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... Access Research Already a Gartner client? Finance processes still incur high operating costs, and current outcomes aren’t meeting stakeholders’ needs. FP&A processes should enable more effective decision making, R2R should go beyond an efficient and low-effort close toward continuous accounting, and A ...
... Access Insights Already a Gartner client? Despite macro uncertainty, advertising expenditures keep growing. The 2025 Hype Cycle reflects this growth, as well as generative AI shockwaves, media disruptions, antitrust developments and measurement challenges. Use this Hype Cycle to assess advertising inn ...
... Access Insights Already a Gartner client? DEM tools monitor the health and performance of applications to provide insights into end-user experience as well as business outcomes. I&O leaders can use this report to compare DEM tools by evaluating them against five critical capabilities and five use case ...
Analyst(s): Matt Crossley | Tanmay Bisht | Pankaj Prasad | Padraig Byrne | D.B. Cummings | Martin Caren
... Digital employee experience management tools monitor and improve employee interactions with company-provided technology, offering actionable insights and self-healing automations. This note guides IT leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended ...
... manufacturing and retail corporations into the future trends and key challenges affecting end-to-end supply chain strategy. He focuses on strategic transformation, digitalization, agility and design for profitability. He has over 25 years of experience in supply chain strategy. Prior to joining Gartner through the ...
... CFOs today require both digital and strategic thinking skills across finance to meet expanding and increasingly differentiated technology requirements. CFOs must clearly distinguish between traditional AI, GenAI, agentic AI, and data science skills to determine which to most urgently prioritize. Insights ...
... research techniques to generate granular actionable insight to build better buyer personas. Measure and analyze customer satisfaction across physical and digital touchpoints to understand which customers are more satisfied, which are not and why. Use this data to clearly position who you are and what your product ...
... In the race to benefit from AI led-transformation, HIPO talent is critical to procurement’s current and future success. This research equips CPOs and their leadership teams to use future-focused criteria to identify, develop and retain HIPOs. Analysis Next Steps Gartner Recommended Reading Gartner Research ...