... CMOs allocate significant budgets to change and transformation. Diverting funds from good-enough marketing activities can hinder growth, and constant change can burnout marketers. CMOs can use this presentation attachment to align stakeholder and staff expectations on future spend. Overview Gartner Recommended ...
Analyst(s): Michael McCune
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... This research collection focuses on the second phase of product/service transformation — business case development. It provides best-practice frameworks and an off-the-shelf template to help strategy leaders build a business case for transformative growth opportunities. Analysis Research Highlights ...
... change culture when moving from Waterfall to Agile undermines an organization’s potential to reap the full value of Agile. IT leaders enabling Agile transformation must help shift the mindset and behaviors of business leaders and managers, going beyond methodology and process shifts. Gartner Insights Abstract ...
... Competing stakeholder priorities can threaten the success of recruiting functional transformations. Recruiting leaders can learn how RareOak* overcame this problem with a change process centered on differentiated value, iterative stakeholder buy-in and empathetic change management. Case Overview Critical ...
... product-centric operating model to drive growth and transformative value. Use this Strategic Roadmap to aid the design, implementation and evolution of digital products and services. Overview Introduction Future State Current State Gap Analysis and Interdependencies Migration Plan Gartner Recommended Reading ...
... Agile methodologies often conflict with finance’s traditional ways of working and require thoughtful change management to drive adoption. Finance transformation leaders can learn how Unum built its Agile leadership with new ways of working and development programs for leaders at all levels. Case Overview ...
... Digital commerce sales, fueled by COVID-19, account for 45% of organizations’ sales on average. The number of B2B digital commerce initiatives now surpasses that of B2C. Application leaders can use this survey for self-assessment, planning and identifying opportunities. Gartner Insights Abstract ...
... Complexity, risk and substantial cost often characterize efforts to transform the enterprise operating model. A framework of well-established transformation activities supports executive leadership to confidently lead and oversee the effort to successfully transform the operating model. Overview Why ...